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Słowa kluczowe: paywall, paid content, daily press, newsroom, internet, code of conduct, personal data, ethics, deontology, data transfer, disabled people, opinion weeklies, protest, tabloidization, polarization, Twitter, social media, political leaders, election campaign, dialogue, reverse agenda-setting; agenda-setting; new media; obtrusive issues; non-obtrusive issues, regression analysis, media research, CLARIN, Polish Common Language Resources and Technology Infrastructure, methodology, tools, applications, audiovisuality, lexical hypertrophy, axiology, Roman Ingarden, media dramaturgy, words, film, media, presenter, suspense, advertising, attractiveness, cut, dissolve, editing, wipe, media system, journalism, Spain, regional media, autonomy, political communication, populism, propaganda, discourses of politics, the long march, MediaPolis, the Peace Conference in Bucharest in 1913, Mieczysław Jełowicki’s letters, text, structure and content, Romania, the Balkans, policy, Polish press in 1913, music press, Polish press in the 20th and 21st century, journalistic genres, jazz, rock, pop, Zbigniew Herbert, column, political journalism, Poland’s political transforma-tion, decommunisation, martial law of 1981, Lech Wałęsa, Wojciech Jaruzelski, Ryszard Kukliński, Tygodnik Solidarność.