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Logotyp Uniwersytetu Jagiellońskiego w Krakowie

2012 Następne

Data publikacji: 13.12.2012

Licencja: Żadna

Redakcja

Redaktor naczelny Wojciech Kajtoch

Zastępca redaktora naczelnego Agnieszka Cieślikowa

Sekretarz redakcji Ryszard Filas

Zawartość numeru

Zeszyty Prasoznawcze, Tom 55, Numer 4 (212), 2012, s. 1 - 1

Henryk Siwek – prasoznawca 1940–2013 (Walery Pisarek)
Dorobek prasoznawczy Henryka Siwka (bibliografia opracowań 1967–1998) (Władysław Marek Kolasa)
Europejski Kongres Kultury we Wrocławiu (Józef Szocki)
Ogólnopolska Konferencja Naukowa „Nowe media a prawo” (Anna Wilińska-Zelek)

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Ryszard Filas

Zeszyty Prasoznawcze, Tom 55, Numer 4 (212), 2012, s. 9 - 29

https://doi.org/10.4467/2299-6362PZ.12.009.0712

IS THERE ANY PLACE FOR LOCAL COMMERCIAL TELEVISION IN POLAND? EXPERIENCES AND PROSPECTS
The article attempts to summarize more than two decades of the development of local commercial television in Poland. The initial spontaneous flowering of local earth station during the ‘piracy period’ (1990–1994), when 19 stations operated (including 12 within the network Polonia 1) was hampered by the regulator (KRRiT – the National Broadcasting Council) after the first licensing process (1994) when Polonia 1 was eliminated and 12 licences were granted.
After two decades of changes, the market of ground stations consolidated (especially stations operating in western Poland known as TV Oder). Today there are only four broadcasters (however, TV Odra broadcasts in fi ve regional variants), the programs of local interest take only about 2 hours per day, and the remaining air time is used for retransmissions of programs of nationwide stations – TV4 or TVN.
The future of the station after switch off (July 2013) is unclear, because none of these stations has a licence for digital broadcasting. Of the three competing satellite stations in 2008–2010 only one survived (Silesian TVS), but at the cost of reducing regional materials in favour of the universal content, especially entertainment. There are few examples of successful local programs in their own cable television (one of the glorious exception is Poznań WTK).
The so-called local Internet TV is only the beginning of real television: such stations produce video content occasionally or once a week (which is short). However, in view of popularising the offer of twenty nationwide channels within the framework of digital terrestrial television in the near future (and plans to transform the public channel TVP Info into the one detached from its regional roots) the Internet will probably be the only enclave to continue the activities of local commercial television.

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Jolanta Dzierżyńska-Mielczarek

Zeszyty Prasoznawcze, Tom 55, Numer 4 (212), 2012, s. 30 - 53

https://doi.org/10.4467/2299-6362PZ.12.010.0713

RADIO MARKET IN POLAND IN YEARS 2001–2011
The changes in reception of traditional media and in ways of financing them lead to the analysis of radio market in Poland. Radio, unlike e.g. printed press, does not lose audience nor advertising revenue. Its popularity is still great, however – especially among younger listeners – the time of listening is shortening and the way of reception of radio programs is changing.
Advertising revenues of radio stations show an upward trend, yet they do not increase shares in the advertising market signifi cantly. It determines the financial situation of the radio sector which – omitting the national broadcaster – has no other source of funding. Therefore, commercial stations show heavy dependence on the economic situation of the advertising market. Despite being present on digital platforms and cable networks, due to a lack of custom of
using the radio in this way, they do not receive fees from their operators for access to the paid content.
The number of radio stations is gradually increasing but the phenomena of their networking and program formatting is also progressing. Only one-third of Polish radio stations act independently, the rest of them belonging to big radio groups. The radio market is intensively concentrated in terms of shares in audience and advertising revenues. It can be even concluded that it expands quantitatively, but not qualitatively.

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Sylwester Dziki

Zeszyty Prasoznawcze, Tom 55, Numer 4 (212), 2012, s. 54 - 83

https://doi.org/10.4467/2299-6362PZ.12.011.0714

PERIODICAL PRESS OF THE REPUBLIC OF KRAKÓW, 1815–1846
Although Kraków is regarded as the cradle of Polish press (Merkuriusz Polski dzieje wszystkiego świata w sobie zamykający dla informacyjej pospolitej was the first printed and systematically published newspaper, from January 3rd to May 5th, 1661), its role in the history of Polish journalism had been very small until the beginning of the 19th century. Before the establishment of the Free City of Kraków (or the Republic of Kraków) in June 1815, several periodicals – most of them short-lived – were published by printers or book dealers.
The role of professors of the Academy was important here. The publishing activity was inaugurated by Feliks Radwański (1756–1826), an alumnus of the Academy which he was associated with for many years. In order to promote his ideas, Radwański published, in 1806–1807, at his own expense, Dziennik Gospodarski Krakowski. It was the first paper of its kind in the history of the Polish periodical press. The author wrote about the application of plaster in bricklaying, about the cultivation of potatoes (until then unknown in our country), about new agricultural tools, farming, and the necessity of establishing agricultural schools. These pro posals were premature, too modern to fi nd followers willing to utilize them in middle-sized farms. This was the reason why Radwański discontinued this interesting publication.
Jerzy Samuel Bandtkie, who published Kraków’s fi rst historical journal, Miscellanea Cracoviensia in 1814–1815, is, however, considered to be the pioneer of periodical press in Kraków. He also published Rozmaitości Naukowe in 1828–1829 and 1831. Antoni Z. Helcel published Kwartalnik Naukowy (1835–1836), regarded by scholars as the best periodical specializing in the humanities. Rocznik Towarzystwa Naukowego z Uniwersytetem Krakowskim Połączonego (1817–1872) is worth mentioning among academic journals.

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Władysław Marek Kolasa

Zeszyty Prasoznawcze, Tom 55, Numer 4 (212), 2012, s. 84 - 115

https://doi.org/10.4467/2299-6362PZ.12.012.0715

SELECTIVE BIBLIOGRAPHY (1958–2012) OF THE PUBLICATIONS BY SYLWESTER DZIKI
The bibliography is selective and covers only papers of scientific or documentary nature which concern journalistic matters. Only the original scientific dissertations (articles, books) have been listed altogether. All other types of publications (information notes, reports, biographies in the form of novels, reviews) have undergone selection. Only the papers of lasting value and some more important reviews of journalistic monographs have been included. A total of 430 papers have been listed, of which 222 are articles, dissertations and books, whereas 208 are reviews and polemics. The books (including 7 author’s monographs and 30 volumes of edited papers) are of special importance among these papers. The bibliography is preceded by a short methodological outline and statistics of the author’s works.

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Wojciech Kajtoch

Zeszyty Prasoznawcze, Tom 55, Numer 4 (212), 2012, s. 116 - 133

https://doi.org/10.4467/2299-6362PZ.12.013.0716

PŁOMYK (FLAME) VS. MODERN MAGAZINES. THE SKETCH OF A CONTENT ANALYSIS STUDY
In this article, the author compares rank-ordered lists of nouns derived from three text corpora: from YA weekly Płomyk (Flame; six issues from the mid-1930s), from Świat Młodych (Youth’s World; six issues from the mid-1970s) and from modern YA magazines such as Bravo or Popcorn. Analysing these lists, one comes to a conclusion that, taking into consideration the main themes as well as presented values, family model and life ideals, a periodical from the mid-1970s is more similar to prewar Płomyk than to contemporary magazines for teenagers. Given this, the author states that educational strategies in the Communist and prewar times were much alike, whereas the strategies characteristic for the present era are totally different. The accuracy of this hypothesis should be verified in a more detailed research.

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Małgorzata Lisowska-Magdziarz

Zeszyty Prasoznawcze, Tom 55, Numer 4 (212), 2012, s. 134 - 150

https://doi.org/10.4467/2299-6362PZ.12.014.0717

MEDIA EDUCATION. QUESTIONS, PROBLEMS, RESEARCH PROGRAM
The Report on media education in Poland points to the low level of media literacy among young and adult Polish media users. Meanwhile, in Polish education system there is no clear definition of media literacy, of what should be called media education and to what objectives that education should lead. In the article the overview of the definitions of media literacy and media education is presented; then the discussion follows about the different actual concepts of
media education that are been put to work in Polish school system. The biggest controversies and problems are also described that are associated with the project of development of Poles’ media literacy.

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Omówienia, recenzje, rozbiory

Zeszyty Prasoznawcze, Tom 55, Numer 4 (212), 2012, s. 151 - 167

RECENZJE, OMÓWIENIA, NOTY

  • Bernard Poulet: Śmierć prasy i przyszłość informacji (Ryszard Filas) s. 151;
  • Jakub Żurawski: Internet jako współczesny środek elektronicznej komunikacji wyborczej i jego zastosowanie w polskich kampaniach parlamentarnych (Izabela Dobosz) s. 157;
  • Jan Kreft: Ewolucja strategii transmedialnych korporacji transnarodowych (Teresa Sasińska-Klas) s. 159;
  • Otfried Jarren i Patrick Donges: Politische Kommunikation in der Mediengesellschaft, Eine Einführung (Agnieszka Hess) s. 161;
  • Paweł Zajas: Jak świat prawdziwy stał się bajką. O literaturze niefikcjonalnej (Mateusz Zimnoch) s. 163;
  • Magdalena Miotk-Mrozowska: Komunikacja interpersonalna w Internecie (Ignacy S. Fiut) s. 166
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Mateusz Zimnoch

Zeszyty Prasoznawcze, Tom 55, Numer 4 (212), 2012, s. 169 - 171

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