Taboo: pragmatic aspects

The author considers the problem of language taboo in the communication processes. Although usually taboo is regarded as a phenomenon of lexical nomination and concerns forbidden words, the author shows that the language prohibitions occur at all levels: language/speech, discourse/text, sentence/speech act, word/word combination, and phoneme/grapheme. The author pays particular attention to the description of taboo in the field of verbal behavior. Some separate subjects of consideration are such phenomena as political correctness, reintroduction, changing taboos, silence, avoidance speech and others. The empirical material of Slavic and Germanic languages is taken into account.
 

This study presents the reception of several controversial TV programs which in the last 20 years have violated the social norms of acceptability, inciting an immediate feedback from the outraged viewers who have complained about unwanted media content in their letters addressed to the National Broadcasting Council, the regulatory body for all Polish broadcasters since 1993. The method applied in this study is the content analysis of the letters of complaint, as well as the programs the viewers complained about. The emotional response reveals a lot about the audience’s feelings towards the content which the viewers have found revolting or offensive.
 

Media in the Spanish autonomous community of Galicia. The process of desgalleguización of media

This article is about the microsystem of media in the autonomous community of Galicia in Spain. The first part provides a brief historical overview of the political transformation in Spain after 1975 and its impact on regional development. Further on, the role of the mainstream media in the region of Galicia is analyzed: the press (La Voz de Galicia, Xornal de Galicia), radio (Radio Galega) and television (TVG). The last part focuses on the process of desgalleguización, which has been taking place in Galicia since the mid-1990s, and which has adversely affected the status of the Galego language in public spaces. It turns out that Galicia has not been able to use the tools, its autonomous governments has been equipped with to merge the region and to develop linguistic and cultural identity of its inhabitants.
 

Russian TV Series Yesterday and Today. Part 2: War and Fantasy Series, Contemporary Russian Series Market

The article in a concise way summarizes first Soviet attempts at production of the TV series. In the years of perestroika and in early 1990s, after having come in contact with the Western productions, the Russian television mastered the production of soap operas and contemporary crime dramas at the end of the 20th century. At the outset the Russian television, while being independent from the state, developed the big-scale production of the TV series. After 2000, the presidency of Putin and the dominance of the state sponsoring accounted for the further development of the Russian TV series market, due to the realization by the state authorities of the educational and propaganda potential of this TV genre. The author describes the most important thematic sub-genres of Russian TV series, such as: military, sensational, historical, and within the latter one especially the historical crime drama.
 

Semyon Vitiazevskiy vel Panteleimon Yurev (1904-1983). Journalist, poet and Russian national minority activist in the Second Polish Republic and PPR

This article is a biographical sketch of Panteleimon Yurev, journalist, poet and Russian national minority activist in Poland who was active during the time of the Second Polish Republic (mainly under the nickname Semyon Vitiazevskiy) and the Polish People’s Republic. He published his first poems as the student of gymnasium in Ostroh and was also a member of local poetic group. Soon after his graduation he started to be active in the Russian press in the Second Republic of Poland where he published his poetry, prose, historical essays and political feuilletons in which he attacked Ukrainian national movement and ukrainianisation of Orthodox Chruch in Volhynia. After the end of the World War II he stayed in communist Poland, living in the city of Łódź. He was also engaged in formation of the Russian cultural monthly magazine “Zveno”. After Polish thaw in 1956 he also became a member of Central Administration of the Russian Cultural-Educational Society (Polish: RTKO) and editor-in-chief of Russian newspaper Russkiy Golos which he led until the end. After the liquidation of the RTKO by communist authorities he became one of the co-founder of new Russian minority organization, of which he was a president for a short period of time. Although he was a member of the Polish United Workers’ Party he shared some ideological freedom. But later he was forced to yield for the man supported by communist authorities. After retirement he led pioneer research on history of Russian press in Poland, which was stopped by his death.
 

In this paper authors made a review of the strategies used by the editors of magazines for children. They showed their methods of presenting cognitive and educational contents in the eighties and nineties of the twentieth century. The changes and developments which took place in this field were caused by the political changes. The magazines for children published in the era of the Polish People’s Republic required from the reader careful reading, intense concentration and a lot of patience. From the point of view of the young generation which likes colored, original and interactive media the magazines issued in that period may seem boring. In turn, the conviction created by pop culture that “what is boring cannot be important” limited the scope of contents to prepared sensations, commonness and banal uniqueness. After 1989 publishers in their search for new forms of winning over the youngest readers produced new multimedia magazines combining in a single issue traditional version (paper form), television (programme form) and online (web page). In order to make magazines more attractive in the spirit of unification to make them “magazines for everyone” meant that the seduction of the reader was no longer done by the contents, but by attachments, such as gadgets and “online continuations”. It was the most pronounced direction of the metamorphosis of the magazines for the young readers in the process of adapting the press to the realities of the consumer society which has begun at the end of the eighties of the last century. It was the price paid for the dream of making the magazines as popular as possible and enticing a large number of readers. At the same time it was a chance for the editors to survive in the world of hard economic reality.
 

Marketing communication of non-governmental organizations (theoretical aspect)

In this article the author analyzes Polish Non-Governmental Organizations in the context of their need to use marketing tools. Economic and social situation, in which they are functioning, imposes changes in management that must reflect the real situation, in which non-profit organizations compete with each other on the free market. The work is divided into two parts. The first part focuses on the functional aspect of the NGO, its legal, economic and social conditions. The second part, in turn, focuses on the marketing aspect. The author presents different concepts related to the implementation of communication and promotional strategies in such a specific statutory entity as NGO. Everything tends to point the necessary road that American or Western European organizations already follow, and which Polish third sector has not yet fully accepted – road of marketing communication, as one of the key drivers of profitability.
 

• Teresa Sławińska: Mariaż druku i cyfryzacji na francuskim rynku prasowym(Agnieszka Hess)
• Urszula Glensk: Po Kapuścińskim. Szkice o reportażu (Mateusz Zimnoch)
• Łukasz Drozda: Lewactwo. Historia dyskursu o polskiej lewicy radykalnej   (Mateusz Flont)
• Marcin Krzanicki, Fotografia i propaganda. Polski fotoreportaż prasowy w dwudziestoleciu międzywojennym (ajc)

• „Procesy tabloidyzacji i komodyfikacji polskich mediów”. III ogólnopolska konferencja naukowa: „Współczesny polski system medialny”, Kielce 3 grudnia 2015 (Magdalena Przybysz-Stawska)

• „Wypłynąć na szerokie wody medioznawstwa”. I edycja Ogólnopolskiego Konkursu na Najlepszą Pracę Magisterską z Wiedzy o Mediach „Medi@stery” (Magdalena Iwanowska)