And Cracow is… City of Festivals

Among the determinants of development infl uence of cultural factors and human capital is underlined on the attractiveness of specifi c regions and tourism. The aim of the development is the answer to the question whether in Cracow festivals have an impact on the development of the cultural and tourist city. The author tried to describe the most numerous attention-grabbing of tourists festivals and cultural events and make the impact analysis on the development of the city of Cracow. The basis for scientifi c analysis are statistical and industry literature.

Cracow City of Literature by UNESCO – International Promotion Program as Part of Strategy to Build the Brand of the City

This paper reports the main assumptions and the participation of Cracow in the UNESCO Creative Cities. It’s aim was therefore to show how participation in this type of project can affect the realization of the marketing strategy of the city in relation to the concept of territorial marketing.

And the Cracow is… the City of NGO’s and Civic Movements

The paper object is to analyze the differences between the methods used by NGOs and civic movements, in order to infl uence the territorial development trends in Cracow. The text discusses methods of those, which shaped the directions of development of Cracow, on the background of the theory of life cycle of the organization.

The Selected Aspects of the Cooperation of Local Government Administration and Non-Governmental Organizations (NGO) in Cracow

The article presents information on the ways of understanding the term  non-governmental organization and data on non-governmental organizations registered in the city of Krakow. The major thematic areas, undertaken by these organizations. They analyzed the forms of cooperation of NGOs and municipal authorities on the basis of prepared Multiannual Programme Cooperation Municipality of Krakow and NGOs for the years 2015–2018.

The Issue of Metropolitan Identity in Managing the Development of Cracow Metropolis

The article presents the metropolitan identity – understood as a new type of organizational identity, specific to metropolitan centers – and aims to assess its relevance to the territorial management of metropolis. Theoretical considerations were performed using the analysis of documents related to Cracow Metropolitan Area.

Sustainable Development of Cracow Compared to other Polish Cities

Are Polish cities sustainable? What does sustainable city mean in practice and how to assess the results of implementation of sustainable development strategy? The article presents the tool that can be used in order to profi le and evaluate complex urban processes and strategies towards sustainable development of Cracow and other selected Polish cities.

Challenges in Management of Urban Development on the Example of Nowa Huta District

The aim of this paper is to identify the challenges in management of urban development on the example of Nowa Huta. The work was divided into three parts, each of which discusses a different aspect concerning the essence of the subject. The fi rst part refers to the history of Nowa Huta. Second part discusses problems in managing the development of the city. Last part refers to Nowa Huta and the challenges posed by the authorities in relation to its historical conditions, as well as the actions taken to date. To achieve the objective were used analysis of literature on the fi eld of history, sociology, management development, social geography, strategic documents and materials available on the Websites. Analysis of literature allowed the development of applications which basis do further research in this area.

Creative Economy as a Factor of Urban Development on the Example of Cracow – Adaptation of a 3t Richard Florida’s Concept

The subject of the paper is to analyze the concept of the creative class in relation to the conditions of Cracow and their impact on the local and regional development. The aim of the article is the justifi cation that Cracow meets the requirements of a creative city and for its development are responsible the interaction of three factors (talent, technology and tolerance).

Cracow – the Place of Business Tourism

The necessity of innovation in economy, science, organizations, searching for new technologies in the production process, solutions in management, satisfying cultural and social needs of the XXI century people and above all gaining the client, customer causes the essentiality to organize meetings and to promote the achievements in the widest extend. “The innovative thought” endeavors to reach all the above – mentioned areas of life, both in our homeland and abroad. The purpose is to find the potential future clients, customers of the “product” or “service”.

The meetings have already gained their name in the international arena. It is so called: “the industry of meetings” , which refl ects the whole phenomena and processes connected with the organization of meetings in a given area. While “business tourism” is the form of gathering together in one place a lot of people in order to discuss, debate, present opinions and products, share ideas, learn and motivate [Borodako, Berbeka, Niemczyk, Seweryn, 2014: 63].

In the article, I would like to indicate what “the business tourism” is and that Cracow has become an attractive city for organizing those types of meetings not only for the Poles but also for the European and other people from different parts of the world. In recent years, it is mainly due to the building of the convention center ICE, EXPO and the performing and sport hall TAURON ARENA. The cultural heritage of Cracow, the beautiful historical buildings, twenty three academies and universities with the world famous Jagiellonian University and AGH University of Science and Technology, numerous accommodation places contribute to the offer of the city. It can compete with such metropolises and centers as Warsaw, Prague, Florence, Budapest, Munich.