The aim of the article is to present a case study on the Mercedes-Benz Museum in Stuttgart, Germany. The first part introduces the theoretical aspects of modern museums in general and the specificity of car museums, also taking into consideration German legislation. The museum is  analyzed by using as the basis the methodology proposed by professor Andrzej Kiciński from the Warsaw University of Technology, who invented a method of measuring a museum’s concept by means of different strategies. 

The paradigm of truth is a precondition for social communication; it defines the recognition of events, gives meaning to the facts and formulates messages.
The article attempts to unravel the dilemma of whether the formula of truth in journalism transmission is identical with the philosophical, juridical and ethical formula. Moreover, the paper considers whether the truth might partially result from the character of the means of communication which transmit the information.
The author proposes several theses referring to truth as a condition of freedom of speech and the adequate, discursive, and paradoxical nature of truth. These theses are meant to determine the axis of the discussion about the idea of truth in the media and to answer the question about the veracity of the journalistic discourse formula.

In Europe and the United States, only 8% of brands are important enough to consumers such that the public would care if those brands disappeared from the market. Advertisers need to change their communication approach to create campaigns aimed not only at informing people about the characteristics and prices of products and convincing customers to make purchases, but mainly to instigate likability and, in effect, build a relationship on an emotional level, thereby gaining loyalty. The tools for this purpose have focused on media and new approaches in their planning (media-mix). In the literature, the case of Red Bull Stratos has been analyzed. The brand, communicating in a consistent and coherent manner, has used media coverage and the impact of traditional media in a unique way to engage consumers with the help of new media. We analyze a campaign that shows how consumers transition from passive recipients of advertising communication to brand ambassadors and advocates, showing a high emotional involvement and a strong loyalty to the energy drink manufacturer.

This paper presents a problem associated with the heritage of folk culture in  southern Poland, namely,  a custom that originates from the late nineteenth century and involves painting buildings, farms and environmental elements as well as residential interiors in original, colorful floral designs. The article explains the concept of  nature and forms of ethnographic tourism. Then it focuses  on Zalipian folk art –  a living tradition representing the region of Powiśle Dąbrowskie – which attracts a great interest of tourists from home and abroad. The genesis of Zalipian painting and the “painted village” of Zalipie as an ethnographic tourism attraction in Powiśle Dąbrowskie are presented and discussed.

The aim of the article is to describe the forms of promotional activities undertaken and realized by the Strategy of the Lublin Voivodeship Brand – Lubelskie. Taste Life!. A research was done in order to compare the assumptions of local education with the ideas included in the Strategy, which is bound with the development of the Voivodeship of Lublin. The work written in 2008 by the Department of Promotion and Tourism of the Marshal’s Office – “The Strategy of the Lublin Voivodeship  Brand – Building Brand Project for 2008-2020” was submitted to a  detailed analysis. The methods of document analysis and survey were used in researching the promotional forms included in the Strategy. The main vision of the brand was defined as Lublin EKOPOLIS expressed by a logo and the slogan: “Lubelskie. Taste Life!” The aims regarding the spread of knowledge about the region included in the Strategy are realized by advertisement campaigns and numerous cultural festivals. As a result, the Voivodeship of Lublin has probably become better known and perceived by Polish residents of big cities as well as by the Lublinians themselves. Perhaps the strategy  has caused an increase in the awareness and civil self-consciousness of the local society regarding to history, culture and tourist attractions of the region and it has led them to deepen their personal identification with the region as well as  openness to other cultures.