Słowa kluczowe: Hungary, culture management, cultural nation, national minorities, museum institutions, public libraries, cultural education, Car Museum, quality, strategy, Reprographic fees, reprographic equipment, European Union law, permitted private use, e-learning, organizations for collective management of copyright or related rights, the case-law of the Constitutional Tribunal, recording apparatus, blank carriers, ma, truth, journalism, the paradigm of truth, journalistic message, freedom of speech, convergence, media, media-mix, new media, engagement, emotional engagement, brand, Red Bull, affective economy, Red Bull Stratos project, Love brands, folk culture, the painted village of Zalipie, Zalipian painting, ethnographic tourism, localism, brand, territorial marketing, the Voivodeship of Lublin, Lubelskie. Taste Life!