Publication date: 24.04.2024
Licence:
CC BY
Editorial team
Culture Management, Volume 24, Issue 4, 2023, pp. VII - X
https://doi.org/10.4467/20843976ZK.23.016.19359Culture Management, Volume 24, Issue 4, 2023, pp. 211 - 240
https://doi.org/10.4467/20843976ZK.23.017.19360Culture Management, Volume 24, Issue 4, 2023, pp. 241 - 273
https://doi.org/10.4467/20843976ZK.23.018.19361Culture Management, Volume 24, Issue 4, 2023, pp. 275 - 291
https://doi.org/10.4467/20843976ZK.23.019.19362Culture Management, Volume 24, Issue 4, 2023, pp. 293 - 315
https://doi.org/10.4467/20843976ZK.23.020.19363Culture Management, Volume 24, Issue 4, 2023, pp. 317 - 350
https://doi.org/10.4467/20843976ZK.23.021.19364Culture Management, Volume 24, Issue 4, 2023, pp. 351 - 368
https://doi.org/10.4467/20843976ZK.23.022.19365Słowa kluczowe: philharmonic, cultural institution environment analysis, stakeholders, strategic concepts, place marketing, city brand, brand of cultural institution, values, benefits and stakeholders of the brand, house of brands, umbrella brand, Jewish Theatre, repertoire, image, brand, place, history, event marketing, event marketing as a culture-creating brand, event marketing model, levels of event marketing maturity, value for customers, brand, climate friendly brand, benchmarking, higher education institutions (heis), climate action, management, personal brand, booktuber, YouTube, image