Słowa kluczowe: nongovernmental organizations, perverce effect, unintended and unanticipated consequences of purposive organizational action, constitution, loopholes, national heritage, country of origin, young consumers, product evaluation, purchase intention, Sociology of Literature, Post-1989 Polish Literature, Pierre Bourdieu, Literary Generations, death, difference, similarity, hell, society, conformism, rule, destructive, influence, effect, vision, pessimism, nihilism, fear, humanity, human condition, tragic, freedom, limit, world, opposition, ideology, absurd, useless, happiness, failure, wish, r, Ukraine, Euromajdan, culture, social media, cultural heritage, memory, cultural heritage in the private dimension, Ethnographic Museum in Kraków, a project “Family Souvenir”