Chao P., Wührer G., Werani T., Celebrity and foreign brand name as moderators of country-of-origin effects, „International Journal of Advertising” 2005, nr 24 (2), s. 173–192.
Chao P., Partitioning country of origin effects: consumer evaluations of a hybrid product, „Journal of International Business Studies” 1993, vol. 24, nr 2, s. 291–306.
Han C.M., Country image: Halo or summary construct?, „Journal of Marketing Research” 1989, vol. 26, nr 2, s. 222–229.
Insch G.S., McBride J.B., The impact of COO cues on customer perceptions of product quality: a binational test of the decomposed COO construct, „Journal of Business Research” 2004, vol. 57, nr 3, s. 256–265.
Josiassen A., Assaf A., Country-of-origin contingencies: their joint influence on consumer behaviour, „Asia Pacific Journal of Marketing and Logistics” 2010, vol. 22, nr 3, s. 294–313.
Josiassen A., Young Australian consumers and the country-of-origin effect: Investigation of the moderating roles of product involvement and perceived product-origin congruency, „Austral- asian Marketing Journal” 2010, nr 18, s. 23–27.
Koubaa Y., Country of origin, brand image perception, and brand image structure, „Asia Pacific Journal of Marketing and Logistics” 2008, vol. 20, nr 2, s. 139–155.
Martin B.A.S., Lee M.S.W., Lacey C., Countering negative country of origin effects using imagery processing, „Journal of Consumer Behaviour” 2011, nr 10, s. 80–92.
Saran R., Gupta N., Country of Origin Vs. Consumer Perception: A Literature Review, „Journal of Marketing Management” 2012, vol. 11, nr 4, s. 66–75.
Śnihur J., Postawy etnocentryczne mieszkańców lubuskiego w świetle badań ankietowych, Zeszyty Naukowe US, Ekonomiczne Problemy Usług, 2010, nr 54, s. 594.
Stosunek Polaków do innych narodów, CBOS, Warszawa, luty 2013.
Tseng T., Balabanis G., Explaining the product-specificity of country-of-origin effects, „International Marketing Review” 2011, 28 (6), s. 581–600.
Veale R., Quester P., Karunaratna A., The role of intrinsic (sensory) cues and the extrinsic cues of country of origin and price on food product evaluation, 3rdInternational Wine Business & Marketing Research Conference, Montpellier, 6–7–8 July 2006, http://academyofwinebusi- ness.com/wp-content/uploads/2010/05/Veale.rtf.pdf [odczyt: 15.07.2014].
Wong C.Y., Polonsky M.J., Garma R., The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers’product assessments, „Asia Pacific Journal of Marketing and Logistics” 2008, vol. 20, nr 4, s. 455–478.
Zhuang G., Wang X., Zhou L., Zhou N., Asymmetric effects of brand origin confusion. Evidence from the emerging market of China, „International Marketing Review” 2008, vol. 25, nr 4, s. 441–457.