TY - JOUR
TI - Importance of the country-of-origin in evaluation of low and highly involving products among young adults in Poland
AU - Budzanowska-Drzewiecka, Małgorzata
AU - Jedynak, Monika
TI - Importance of the country-of-origin in evaluation of low and highly involving products among young adults in Poland
AB - 
	The objective of this paper is to analyze the impact of the country-of-origin on product evaluation and purchase intention among young adults (students), using an experimental approach.
	The study explored the effects of two sub-components of COO with three countries (homeland – Poland; foreign: Italy and Romania), for two products: highly involving (washing machine) and low involving (chocolate).
	Findings suggest that the COO (sub-components) is a factor differentiating the respondents’ choices and confirm the legitimacy of the study of the impact of COO in the case of the differentiated products.
VL - 2014
IS - Volume 15, Issue 4
PY - 2014
SN - 1896-8201
C1 - 2084-3976
SP - 359
EP - 375
DO - 10.4467/20843976zk.14.025.2315
UR - https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/znaczenie-kraju-pochodzenia-coo-w-ocenie-malo-i-wysoko-angazujacych-produktow-przez-mlodych-konsumentow-w-polsce
KW - country of origin
KW - young consumers
KW - product evaluation
KW - purchase intention