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https://doi.org/10.4467/23540214ZM.21.040.14583Słowa kluczowe: Round Table Talks, Solidarity, agreement, conflict, management, visual identity, media management, logo, destination brand, European Union, digital communications, cultural diplomacy, social media, digital cultural diplomacy, network analysis, employer branding, IT market, social media, Facebook, quality in media, content, determinants of quality in media, broadcaster’s strategy, hate speech, cyberbullying, social media, text mining, Twitter, corporate digital responsibility, digital technologies, ethics, organisational culture, privacy, provocation, media image, personal brand, media management, Wojciech Cejrowski, Coronavirus, communication, crisis, relationship building, PR