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https://doi.org/10.4467/23540214ZM.20.037.12055Słowa kluczowe: local communication, local media, local press, local government press, media strength, E-learning, blended learning, ICT, Estonia, narcissism, narcissistic culture, outsidestability, retrograde progress hypothesis, compassionate imagination, cultural autism, storytelling, marketing communication, advertising, social media, Corporate Social Responsibility, CSR, systematic literature review, filter bubble, search engine, Google, quantitative research methods, e-learning, Internet, blended learning, educational platform, e-education, format, talent overproduction, talent, talent show, TV, real-time marketing, marketing, forms of promotion, Żywiec, IKEA