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2020 Następne

Data publikacji: 01.1970

Licencja: CC BY  ikona licencji

Zawartość numeru

Bogusław Nierenberg

Zarządzanie Mediami, Tom 8, Numer 2, 2020, s. 57 - 74

https://doi.org/10.4467/23540214ZM.20.022.11801

From the experiences of Solidarity in Opole Silesia 1980-1981: Three case studies from the perspective of media

The article is a contribution to the understanding of not only the organisational and social phenomenon of Solidarity in Poland in the years 1980-81, but also of its media image. The research presented in the article was based on the analysis of three case studies. The author took active part in each of them. The studied cases concern the region of Opole Silesia and pertain to one of the first strikes that took place in this part of the country in that time; a radio programme in which for the first time in the Polish People’s Republic, a local historian reminds about the significance of Poland regaining independence in 1918 and the issues concerning the general strike which was to take place in March 1918, according to the then chairperson of the Regional Board of Solidarity in Opole Silesia. The analysis of the three cases performed against the backdrop of the events that took place in that time leads the author to refl ect that there are moments in the existence of nations, but also in the structures within which they function, when the attitude of the people who participate in them becomes highly important.

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Monika Kaczmarek-Śliwińska

Zarządzanie Mediami, Tom 8, Numer 2, 2020, s. 75 - 87

https://doi.org/10.4467/23540214ZM.20.023.11802

Hate speech as a source of crisis situations of entities in the social space

The discourse of public space has been brutalizing for years. The lack of social reactions, including media, which can be a sign of a kind of acceptance of the phenomenon, as well as a low level of legal responsibility, means that the communication of entities (companies, political parties and other organizations) in the social space goes far beyond the norms understood as the cultural construction of messages and creating a dialogue to implement the mission and goals of the entity. Therefore, it becomes important to determine how you can manage crisis communication to stabilize the entity’s situation. It is worth referring to the typology of crisis management in the social media space of W.T. Coombs assumes three levels of attribution of the subject’s responsibility, namely: the subject is a victim of a crisis, the subject has caused the crisis unknowingly and the subject has caused the crisis knowingly. In such a defined environment, the specificity of the hate should also be taken into account due to its subject, the subject of the hate and the author, and properly anticipate the effects of the hate in the context of managing the crisis situation of the entity, which will allow to choose the appropriate strategy of actions. Finally, it is necessary to indicate ways of reacting to the hate by the entities affected by it in the sphere of prevention and possible actions in the event of a hate crisis.

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Ilona Dąbrowska

Zarządzanie Mediami, Tom 8, Numer 2, 2020, s. 89 - 101

https://doi.org/10.4467/23540214ZM.20.024.11803

Deepfake - a new dimension of online lies

The subject of consideration is the problem of falsification of audiovisual materials, referred to as deepfake. In this publication, I analyze literature on the problem, as well as draw the genesis and technological aspects of deepfake movies. Reflections on the issue discussed have been enriched with specific examples of films that have been published on the Internet to date. The article is an attempt to answer the question about the real threats associated with the existence of deepfakes and the possibilities of protection against them. An important aspect is the question about the security of every modern Internet user (in the context of data posted on social media), as well as the security of entire societies and nations. The publication highlights the threats associated with the spread of fake news and deepfakes in the online sphere in the context of off-line security

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Marta Materska-Samek

Zarządzanie Mediami, Tom 8, Numer 2, 2020, s. 103 - 117

https://doi.org/10.4467/23540214ZM.20.025.11804

Children's film production - limitations on methods and tools

The article provides an overview of the available film research methods to strengthen film production management for children aged 4 to 6 years. It diagnoses the limitations of currently used methods and identifies new opportunities related to the development of tools in the field of neuroscience, in particular oculography (eyetracking). The subject of the study is a film for children as a medium of social communication of a wide range. For the purposes of the study, the methods of film research for children used so far were analysed, current needs related to market development were diagnosed and the possibilities of using new tools to measure customer satisfaction were indicated.

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Barbara Cyrek

Zarządzanie Mediami, Tom 8, Numer 2, 2020, s. 119 - 152

https://doi.org/10.4467/23540214ZM.20.026.11805

The social network(ing) YouTube – towards the classification of the site

The aim of the article is to systematize knowledge about YouTube within the frames of social communication and media sciences. The review of literature showed problems of a terminological nature. Researchers do not agree on how to define and what terms to use to describe YouTube. The site is sometimes classifi ed as a video sharing site or digital archive. Many authors making deeper divisions within social media do not classify this site as a social networking site, although – as demonstrated in this article – it has the vast majority of the constitutive features attributed to social networking sites in the scientific literature.

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Daria Reczuch

Zarządzanie Mediami, Tom 8, Numer 2, 2020, s. 137 - 152

https://doi.org/10.4467/23540214ZM.20.027.11806

This popular science article focuses on digital nomadism and its relation to lifestyle and career management. The study includes a review of literature related to those issues. The growing amount of both scientific and amateur publications about digital nomadism makes researching this phenomenon not only interesting but means it can also become a valuable academic topic. This article seeks to discover if the way literature presents digital nomadism shows any characteristics that would allow to classify it as a career management style and a lifestyle. The qualities of digital nomadism observed during the literature review that make it possible for the phenomenon to be considered both a lifestyle and a career management style were also analyzed in conjunction with a number of digital nomads’ opinions gained during holding interviews with them. The conducted research was based on the interpretivist paradigm.

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