Digital development strategy for traditional media. Perspectives for the Polish Radio External Service

One of the most important challenges ahead for media is the structural and organizational cooperation between the traditional business and new media. The thesis presented is based on a theory that the traditional media will never be replaced with the new media. Moreover, they evolve under the influence of the later and interact with them. Traditional media contrived the Internet and even managed to raise the ratings. However, it has changed media enterprises management approach. Polish Radio External Service is the representative of the traditional media which will effectively integrate two contrary business models: radio broadcasting with the new media. This is how this broadcaster is facing the changes that happen in the media, which have to respond the requirements of the market. The changes that has to be made in the program need to correspond to such phenomenon as globalization of the markets, new broadcasting technologies and new expectations of the audience.

Present Family Threats in the Risk Society

The article pays attension at the threats of traditional family  model in the risk society. It presents basic U. Beck`s theory foundations about risk society and family model.This article emphasizes the family role in value transmission. It indicates threats, which appeare before modern family: poverty, consum values, sex conflict, lonlyness, alcoholism, the drug habit, delinquency, prostitution

Problems of managing the process of film production In the new media environment and the realities of Polish cinema

The author points out that economic efficiency and social functioning film industry is currently in an increasingly competitive market depends to a great extent on the skilful  management of the implementation process and sell the film by its producer. This also applies to Polish cinema, which since 1989 has begun to develop the structure of the model of Western producers. Article presents the specificity of the investment process of the film, the course covers the basic stages of production and key decisions taken by the producer from the project preparation and collection for this purpose funds through supervision  over the implementation up to the final finished work and putting it up for distribution. Discussion of this issues, the author situates in the context of the possibilities that offers film producers access to new media

Abstract: Autorka zwraca uwagę na to, że  efektywność ekonomiczna i społeczna przemysłu filmowego funkcjonującego obecnie w warunkach rosnącej konkurencji zależy w wielkim stopniu od umiejętnego zarządzania  procesem realizacji i sprzedaży filmu przez jego producenta.  Dotyczy to również  polskiej kinematografii, która po 1989 roku  zaczęła wykształcać struktury producenckie wzorem państw zachodnich.  Artykuł przybliża specyfikę procesu inwestycyjnego realizacji filmu, omawia   podstawowe etapy toku produkcji  i kluczowe decyzje podejmowane przez producenta od momentu przygotowania inwestycji i gromadzenia na ten cel środków finansowych, poprzez nadzór nad przebiegiem realizacji aż po odbiór gotowego dzieła i skierowanie go do dystrybucji. Rozważania nad tymi zagadnieniami autorka sytuuje w kontekście możliwości jakie producentom filmowym stwarza  dostęp do nowych mediów

Managing by Values in management of media company