Polish Humanitarian Organization – the social leader at Facebook

In the age of continued instability, constant crises, age of not coping with building-up problems of the globalizing world, increasingly the role of social leaders is taken by non-governmental organizations, such as Polska Akcja Humanitarna. It quickly and accurately diagnoses social problems, in order to reduce them. In order to meet the challenges posed in front, not only by its own region or country, but also by the globalizing world, it performs its tasks at the level of the general public. In carrying out the mission of global humanitarian aid it uses, inter alia, modern marketing communications tools, including the interactive communication in social media.

Social media and social campaigns. „Facebook is not life” as an example of a social campaign about and on Facebook.

Today’s world, speeding in optical fibers of new technologies, largely focusing on Internet users a variety of social media, forced the non-profit institutions – organizations, foundations education in the fields of social problems using their tools. You do not have Facebook? Today you do not exist – say these modern young generation X, Y and Z on high-speed connections drifting across borders globalized world. In it they create its image – professional, personal, intimate. Because a wide range of Facebook, unmatched in the flow of relevant and irrelevant information, and the low cost of the promotion are the arguments, which does not have any traditional medium. Thus leading social campaigns on Facebook opens up significant opportunities. They also apply to two issues directly related to it – undesirable social contacts, rejection or addiction. The first refers to Polski Czerwony Krzyż campaign in 2010 entitled: “Facebook is not life”. Through its analysis sought to show how Facebook, based on the mechanisms of rapid and shallow Internet communications, affects interpersonal relationships, especially socializing and what it could have consequences in real life. This step in the social environment rated as fast action, regardless, unconditional and reckless consequences that direct contacts, especially sexual, would be tragic and irreversible.
The campaign was a success. In two days led to social, international discourse (in 150 countries) on the mindless making friends, which usually takes place on Facebook, in the context of prevention of HIV.

The role of Facebook in banks marketing activity

Social media has become an integral part of the life of modern society. Facebook is the most popular social media, his role was primarily to share information about your friends and share with them any content. Currently, the possibility of use Facebook are more widely, among other things enables banks to forming relationships with customers (current and potential). The benefits of social networking are double-sided – for consumers it is a form of access to banking services, for financial institutions access to information about the behavior and needs of their customers. The aim of this article is to present the role of Facebook in banks marketing activity in the context of social media. The article will be shown directions of the use of Facebook by selected banks, as well as will be described marketing activity of these institutions to their profiles on social networking sites.

Using Facebook to work with students – case study

The author describes several years of experience in teaching student groups and describes the role that Facebook can play when working with students. He highlights its importance in communication and mobile education. In the conclusion the author points out that the most important function of Facebook is to inform the academic community about the organization activities, current events and integrate the group when one is its supervisor. The educational functions of Facebook only complement traditional classes and works hops held in lecture halls.