Zarządzanie Mediami

Social media and CSR – systematic literature review

Data publikacji: 19.06.2020

Zarządzanie Mediami, 2020, Tom 8, Numer 3, s. 219 - 241



Monika Jedynak
Uniwersytet Jagielloński w Krakowie, Polska, ul. Gołębia 24, 31-007 Kraków
https://orcid.org/0000-0002-0167-5013 Orcid
Wszystkie publikacje autora →


Currently, social media are increasingly used by enterprises to achieve various goals, including those related to Corporate Social Responsibility (CSR). The article analyzes the occurrence of social media and CSR issues in peer-reviewed scientific publications. The following research questions were formulated: 1) Is there a research gap in the thematic area? 2) Is there a trend when it comes to publication time on a given topic? 3) Which scientific journals publish articles on social media and CSR? 4), Which countries do authors undertaking social media and CSR issues mostly come from? 5) What research interests are pursued by authors of articles related to social media and CSR issues? The basic research method was a systematic review of literature. The selection of the analyzed texts was based on EBSCO, ProQuest, JSTOR and Google Scholar databases. Bibliometric and contextual analysis have enabled the following conclusions to be drawn: 1) the issues of social media and CSR are present in peer-reviewed scientific publications, 2) a small number of publications is associated with a relatively short period of time in which publications appeared, but an upward trend can be observed, 3) the authors who undertake the analyzed issues come from various countries, mostly from the USA 5) Social media and CSR are the subject of research in numerous research areas. Following a systematic literature review, proposals for future research directions were also formulated. 


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Informacje: Zarządzanie Mediami, 2020, s. 219 - 241

Typ artykułu: Oryginalny artykuł naukowy



Social media and CSR – systematic literature review



Monika Jedynak
Uniwersytet Jagielloński w Krakowie, Polska, ul. Gołębia 24, 31-007 Kraków
https://orcid.org/0000-0002-0167-5013 Orcid
Wszystkie publikacje autora →

Uniwersytet Jagielloński w Krakowie, Polska, ul. Gołębia 24, 31-007 Kraków

Publikacja: 19.06.2020

Status artykułu: Otwarte __T_UNLOCK

Licencja: CC BY  ikona licencji

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Liczba wyświetleń: 2807

Liczba pobrań: 2021