Vol. 13, Issue 3

2024

Publication date: 20.12.2024

Description

The publication of this volume was financed by the Jagiellonian University in Kraków – Faculty of Management and Social Communication & Institute of Culture.

Cover design: Agnieszka Mitoraj.

Licence: CC BY

Editorial team

Editor-in-Chief Prof. dr hab. Bogusław Nierenberg

Deputy Editor-in-Chief Dr Anna Modzelewska

Issue Editor Adrian Musiał

Issue content

Sejmflix i pop-polityka. Internet w polityce. Polityka w Internecie

Adrian Musiał

Media Management, Vol. 13, Issue 3, 2024, pp. IX-XIV

https://doi.org/10.4467/23540214ZM.24.008.20933

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Analiza wykorzystania portali Facebook oraz Instagram w kampanii parlamentarnej kandydatów Komitetu Wyborczego Wyborców Mniejszość Niemiecka w 2023 roku

Adam Drosik

Media Management, Vol. 13, Issue 3, 2024, pp. 169-181

https://doi.org/10.4467/23540214ZM.24.009.20934

The article is an analysis of the monitoring of activities of candidates from the Electoral Committee of the German Minority (KWW Mniejszość Niemiecka) on Facebook and Instagram during the campaign for the Polish parliamentary elections in 2023. The aim of the study was to verify the following hypotheses: Social media (Facebook and Instagram) constitute an important element of communication in the electoral competition process, serving candidates at the electoral district level to present their own platforms. Social media (Facebook and Instagram) are significant tools for electoral mobilization utilized by candidates at the electoral district level. The starting point is a consideration of the first “Internet” campaigns in the United States. The study’s results are combined with a discussion that relates them to the most important mechanisms described in the literature (including echo chambers and filter bubbles) on which social media algorithms are based.

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“Roots”: The Significance, Impact, and Legacy of an ABC Miniseries

Rafał Kuś

Media Management, Vol. 13, Issue 3, 2024, pp. 183-197

https://doi.org/10.4467/23540214ZM.24.010.20935

This paper explores the cultural, historical, and social significance of the 1977 ABC miniseries Roots. Based on Alex Haley’s acclaimed yet controversial book, the series recounts the generational saga of Kunta Kinte, a Mandinka warrior enslaved and brought to America, and his descendants. Employing a qualitative case study methodology, the study analyzes the series’ content, critical reception, and its profound influence on racial discourse, historical awareness, and television as a medium. Roots pioneered new standards for American television, introducing complex African American protagonists and addressing slavery with unprecedented realism. The series captivated audiences, becoming a cultural phenomenon that garnered record-breaking viewership, critical acclaim, and public discussion. Its impact extended beyond television, fostering interest in African American genealogy, shaping public memory of slavery, and inspiring global cultural references. While debates persist over its historical accuracy and long-term societal effects, Roots remains a cornerstone of American media history, symbolizing resilience, identity, and the enduring legacy of systemic injustice.

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Sequential Explanatory Design in Research on Digitized Voters-users: Ethical Aspects, Diagnosis of Methodological Challenges and Recommendations for Researchers

Roksana Gloc

Media Management, Vol. 13, Issue 3, 2024, pp. 199-210

https://doi.org/10.4467/23540214ZM.24.011.20936

The sequential explanatory design is one of the possible procedures for implementing mixed methods research. Within one study, both quantitative and qualitative approaches are used, but the collection and analysis of data in the quantitative phase precede the collection and analysis of data in the qualitative phase. The scheme is presented from the perspective of media studies and political science, using the example of researching digitized voters-users. The main goal of the article is to provide a methodological reflection on the sequential explanatory design and indicate the procedure, possibilities, and benefits of its use. Crucial methodological challenges that accompany the research process have been identified, focusing on topics such as the role of the researcher, the preparation of the study, and its course. The ethical aspect of the conducted research is highlighted. The article also presents several recommendations for researchers implementing the sequential explanatory design.

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Barwy kampanii w przedwojennej Częstochowie. Recenzja książki Adriana Piotra Musiała Strategie prowadzenia kampanii wyborczych i rywalizacji politycznej w Częstochowie w latach 1918–1939, Instytut Myśli Polskiej im. Wojciecha Korfantego, Katowice 2023

Krzysztof Walaszczyk

Media Management, Vol. 13, Issue 3, 2024, pp. 211-213

https://doi.org/10.4467/23540214ZM.24.012.20937

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Młodzi naukowcy po raz czwarty debatowali w Gdańsku

Dawid Paweł Dziaduś

Media Management, Vol. 13, Issue 3, 2024, pp. 215-217

https://doi.org/10.4467/23540214ZM.24.013.20938

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Title and imprint pages PDF Table of contents PDF About the Authors (pl) PDF

Słowa kluczowe: social media, election campaign, monitoring, filter bubble, German minority, Roots, television, slavery, American media, media history, explanatory design, mixed methods, user research, voter research, research ethics

Funding information

The publication of this volume was financed by the Jagiellonian University in Kraków – Faculty of Management and Social Communication & Institute of Culture

Vol. 13, Issue 3

2024 Next

Issue content

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Funding information

2024