The main aim of the article is identification of the attitudes towards the processes of identification and verification of fake news in the environment of digital media. The subject of the research refers to the users’ attitudes towards fake news. As indicated by the research, the attitudes towards fake news are not unambiguous. About 2/3 of the respondents claim that they are not able to distinguish fake news from true information; only every twelfth respondent declares that they know tools for verification of information, although the research survey has been carried out among students of media management, journalism and marketing – students who deal with information in social media.

This article presents the results of the research of the current state, tendencies and developments of the modern corporate media and the peculiarities of their use of innovations in communications. The theoretical part is based on the study of the knowledge base through a general review, critical analysis, systematization and generalization. Practical part contains analysis of statistical data and descriptive analysis of samples of corporate media.

The overall state of the industry in corporate publishing in Ukraine is investigated. The data on projects presented during the last fi ve years for the Association of Corporate Media, Ukraine is analyzed. Features and prospects of development of printed and digital communication channels are considered. The innovative approaches used by companies when using corporate media are analyzed, the main trends of their development are formulated.

A statement can be made that innovation signifi cantly transforms the status, content and forms of corporate media. In particular, with the reduction of printed publications, the company ’s active development of social networking websites, online video, mobile applications, chat bots, other digital channels and communication tools are envisaged. Given the current state of corporate media it is possible to predict their further growth and deeper integration in social and business processes. More and more companies from different industries will use this communication tool to build a comprehensive dialogue with the audience, create an image, promote the market for goods or services, and enhance corporate culture and employee motivation.

The subject of the paper is filter bubble and awareness of its mechanism among junior high school students. The article attempts to answer the question about how many representatives of the Z Generation (in this case junior high school students) are familiar with the issue of personalizing content on the Web, how they perceive it and whether they can manage information on the web to minimize the negative consequences of filter bubble and efficiently manage information on the Internet. 15 in-depth interviews were conducted. Th e results show that young people notice the effects of a filter bubble, but they do not always know the mechanisms of its. The respondents do not prevent content personalization, it is not always perceived by them negatively. People who actively create content on the Web have the best knowledge about filter bubble mechanism. The space of communication platforms such as Facebook is for a Z Generation natural information management environment. Social media tools are eagerly chosen, and it is oft en the only tool used for the information management purposes. 

The article points to the dual nature of additivity in children’s entertainment formats taking the form of active and passive in the process of creating, shaping and consuming of content. The study concerns underage show participants and people influencing their decisions and fate in the program show production staff , family, as well as indirectly viewers. The starting point was reflection on the extent to which additivity in this type of show is manifested and what consequences it brings participation of children in entertainment formats, where they are subject to competition on an equal footing with adults? To conduct a thorough analysis of the phenomenon, several research methods were used: audio-visual analysis, case study with in-depth interviews and participatory observation. The study highlights the treatment of minors in product categories, in media organizations, specifically in children’s entertainment formats.