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Volume 7, Issue 2

2019 Next

Publication date: 2019

Licence: CC BY-NC-ND  licence icon

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Monika Kostera, Jerzy Kociatkiewicz, Michał Zawadzki

Media Management, Volume 7, Issue 2, 2019, pp. 61 - 77

https://doi.org/10.4467/23540214ZM.19.005.10927

Many recent publications hold a dark view of contemporary business administration and its context. The current state of capitalism and corporate management is described as zombie (Harman, 2009), ghostly(Roy, 2014) or, in the most benign appraisal, sick but not dying (Tomlinson, 2010).  At the same time, business schools, textbooks and popular management books remain wedded to a reductive view of social interactions, drawing inspiration as well as authority from a century of socioeconomic triumph as well as from the rigid definitions of management relations as handed down by the founding figures of the discipline. Drawing inspiration from Walter Benjamin’s (1969) refiguring of Charles Baudelaire’s flâneur, we revisit the haunted spaces of popular management books, using the situationist method of dérive to invoke the ghosts of foundational thinkers for  inspiration and, possibly, exorcism. The aim of this excursion is to propose strategies for communication about some old ideas of management which still can be regarded as vital, even though the contemporary forms may have become morbid (Fleming, 2017). 

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Sebastian Skuza, Anna Modzelewska, Marta Szeluga-Romańska

Media Management, Volume 7, Issue 2, 2019, pp. 79 - 95

https://doi.org/10.4467/23540214ZM.19.006.10928

The aim of this article is to broaden the current knowledge about changes in the profession of a journalist caused by the digitization and convergence of the media. The authors carried out surveys among journalists, exploring issues related to their opinion on professionalization, the process of changes in the media as well as opportunities and threats indicated by new media.

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Aneta Milczarczyk

Media Management, Volume 7, Issue 2, 2019, pp. 97 - 115

https://doi.org/10.4467/23540214ZM.19.007.10929

Rzeczpospolita is a daily newspaper that went through a difficult time to regain its freedom and independence. Established as an independent newspaper in 1920, it was closed in the early 1930s, and later in the last months of the war it was reactivated by a communist activist. At the beginning of the 1950s it ceased to appear again, and it was re-established in 1980 and operated under the auspices of the communist authorities. Rzeczpospolita started its journey towards regaining its freedom together with Poland at the end of the 1980s. Freedom is inseparable from the identity that distinguishes the social group and claims its existence. This article – an ethnographic case study of the Rzeczpospolita daily newspaper – presents the identity of the organisation and its construction researched in 2001. The period of changes in Rzeczpospolita and the creation of a new identity was a key time for the future of the newspaper. The identity from 2001 proves that despite the absence of the leadership of Dariusz Fikus, who had carried out the transformation in the newspaper (he died in 1996), his work was continued, and the newspaper consistently followed the path appointed by him and his team. The current activity of the newspaper, its identity, image and reputation are the aftermath of activities undertaken by Dariusz Fikus and his people. This article presents their extraordinary faith as well as difficult and devoted work that resulted in great changes.

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Dominika Kaczan

Media Management, Volume 7, Issue 2, 2019, pp. 117 - 126

https://doi.org/10.4467/23540214ZM.19.008.10930

Lately, crowdfunding has emerged as an alternative source of raising needed money for different types of projects. This paper provides an overview of crowdfunding topic. It characterizes the main concept, shows its types as well as describes the benefi ts and risks that comes with raising money with the help of the people and Internet. The aim of the article is to show how crowdfunding can contribute to the growth of innovation in the country, especially based on the FinTech industry. The paper outlines the size of transactions value in the crowdfunding market and predicts reasonable growth for the next 5 years.

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