Analysis of Financial Condition of Radio Opole (2010-2013)

The basis activity ofmedia, both public service and private is the realization of two functions: social mission and commercial. At this dualism, of which writes Robert Picard, is imposedin Polandorganizationaldualism associated with legallocation ofthe public broadcaster. On the one hand, public media imposed is the realization of specific tasks, called the mission of public media, and other public media operate as commercial companies. The situation is further complicated by the method of funding public media, where the income from the license fee only partially sufficient to cover the roles that public media imposes Polish legislator. This article is an analysis of the financial situation of one of the regional public radio stations - Radio Opole and also the voice in the debate calling for systemic change in the financing of public media in Poland.

The transformation of the press in the era of digital media Gazeta Wyborcza case study

Achieved in recent years the sales of national dailies shows that publishers must constantly compete within daily newspapers market, as well as they need to take actions that will be the answer to substitute products,  especially television and the Internet. This leads to the blurring of the boundaries between the media - leading to their convergence. Media convergence forces press publishers strategies , not only in their development, but also to survive in a competitive market. It is appropriate in these circumstances making activities that will strengthen the position of the publishing market . The purpose of this publication is to analyze the aspect of the transformation of the press in the digital environment - the introduction of charges for the available content on the Internet , and an indication that this phenomenon also applies to the local newspaper market . Exemplification of the foregoing is Gazeta Wyborcza

In order to accomplish the mission of a public radio it is necessary to manage the broadcasting time adequately, taking into account the mission-related objectives, such as production of programs focusing on matters important for local communities. Public radio should be perceived by the audience as a reliable and trustworthy source of information. At the same time it should compete for young listeners and improve attractiveness of the program without excessive commercialization. Therefore, being a public station, Radio Rzeszów SA broadcasts a wide variety of programs focusing on information, opinions, culture, entertainment, education and sport, in compliance with its mission. Moreover, the schedule of programs is designed taking into account the criteria for the preferred programs, as defined by the National Broadcasting Council. The numerous mission-related tasks of a public broadcasting entity include programs for national and ethnic minorities. Polskie Radio Rzeszów produces and broadcasts the most refined genres of radio journalism, such as reportage and radio drama.In Rzeszów Radio these are programs for Ukrainian and Łemko minorities. The related achievements are presented in the article, which also discusses the findings of Radio Rzeszów monitoring conducted by the National Broadcasting Council as well as a survey commissioned by us.