Facebook jako element zarządzania strategicznego czy kula u nogi nadawców? Przykład Estonii i Polski
Media Management, Volume 3, Issue 3, 2015, pp. 181 - 196
https://doi.org/10.4467/23540214ZM.15.009.4869Media Management, Volume 3, Issue 3, 2015, pp. 197 - 205
https://doi.org/10.4467/23540214ZM.15.010.4870Media Management, Volume 3, Issue 3, 2015, pp. 207 - 218
https://doi.org/10.4467/23540214ZM.15.011.4871Media Management, Volume 3, Issue 3, 2015, pp. 219 - 239
https://doi.org/10.4467/23540214ZM.15.012.4872Słowa kluczowe: Facebook, social media in Estonia, social media in Poland, dailies in Estonia, dallies in Poland, marketing communications, social media, social media marketing, health care, Internet, social media, new media, internal communications, motivation, market of private higher education institutions, developing a brand of a higher education institution, higher education institution on Facebook, image of a higher education institution on Facebook, higher education institution marketing