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Media Management

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Volume 11, Issue 2

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Publication date: 2024

Description
The publication of this volume was financed by the Jagiellonian University in Kraków – Faculty of Management and Social Communication & Institute of Culture.

Cover design: Agnieszka Mitoraj.

Licence: CC BY licence icon

Editorial team

Issue Editor Marzena Barańska

Issue content

Marzena Barańska

Media Management, Volume 11, Issue 2, 2023, pp. IX-XI

https://doi.org/10.4467/23540214ZM.23.007.19735
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Olga Kosińska

Media Management, Volume 11, Issue 2, 2023, pp. 107-122

https://doi.org/10.4467/23540214ZM.23.008.19736
Management more and more often turns to the organization as the subjects of its activities in their functional aspect, not the material one. One of such spaces are virtual communities, including fandoms. However, the achievements of fan studies dealing with them have relatively rarely appeared in management sciences so far. In order to determine the state of scientific considerations related to the management of fandoms, a study of the available literature was carried out, covering the leading scientific journals from the list prepared by the Polish Ministry of Education and Science in the field of management sciences, as well as cultural and religious studies, which deal with topics related to management, and thirdly from the Scopus database. Therefore, the article is of a review nature and its main purpose is to indicate the research gap for the issue of fandom management. Therefore, it constitutes a preliminary diagnosis of the current state of research and seeks an answer to the question: does the issue of fandom management appear in the researched scientific journals? The answer to this question remains essentially negative – although some of the topics discussed in the journals are related to the selected issue, the leading titles included in the list of the Ministry of Education and Science so far lack a comprehensive analysis of it. They appear in journals indexed in the Scopus database and in other publications (e.g. monographs). This situation means a specific lack of systemic support for the entry of texts dealing with fandom management into the mainstream of Polish scientific research.
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Bogusław Nierenberg , Dušan Bogdanov

Media Management, Volume 11, Issue 2, 2023, pp. 123-135

https://doi.org/10.4467/23540214ZM.23.009.19737
This article describes the “Media Helmsmen” research project, which primary goal was the analysis of the influence of leaders of media organizations on shaping the media market in Poland after 1989. The project began in 2013 during the “Humanistic Management” conference at Jagiellonian University, and was inspired by the idea presented by the late professor Barbara Czarniawska. Even though professor Czarniawska did not conduct her study in Sweden as it was planned, in Poland extensive research material was collected. It allowed the identification of key dilemmas in organizational management media organizations. The article presents the basic research assumptions of the project, including the main research questions: how is the leadership viewed in relation to media organizations? Who exactly is the media helmsman? What are its features? The authors point to the multi-paradigmatic nature of management sciences and emphasize the importance of both theoretical and practical aspects of research. The article includes a brief description of the research process, which is presented in detail in the monograph titled “Media Helmsmen”.
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Łukasz Kasprowski

Media Management, Volume 11, Issue 2, 2023, pp. 137-156

https://doi.org/10.4467/23540214ZM.23.010.19738
The subject of the article is to draw attention to the aspect of mental well-being of users in the context of digital technology during the SARS-CoV-2 pandemic. The article presents the perspective of the critical trend along with the author’s own empirical research. The study used qualitative techniques in the form of interviews with people using the government application during quarantine Home Quarantine (several case studies) as part of the so-called incidental trial. The purpose of the work is to show attempts to maintain mental well-being and the impact on this well-being of the respondents through the Home Quarantine application in the context of creating a new pandemic imagination and the phenomena and consequences related to it, indicated. By the respondents. The study will discuss human relations with “Others” and the aspect of digital media management, focusing on the well-being of users of the Home Quarantine application, which will allow for a partial understanding of aspects related to the quality of recipients’ well-being and the balance in their level of immersion during the coronavirus pandemic, i.e. a time of increased demand and a surge in digital goods.
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Adrian Musiał

Media Management, Volume 11, Issue 2, 2023, pp. 157-174

https://doi.org/10.4467/23540214ZM.23.011.19739
The aim of the article is to critically analyse the media discourse in the contemporary press (opinion weeklies and dailies) in the context of the 100th anniversary of the assassination of the first President of the Republic of Poland, Gabriel Narutowicz, with particular emphasis on the polarisation of the press market and to examine how this polarisation translates into the creation of a communiqué (press article) presenting the contemporary figure of Narutowicz.
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Bogna Halska-Pionka, Joanna Kot

Media Management, Volume 11, Issue 2, 2023, pp. 175-194

https://doi.org/10.4467/23540214ZM.23.012.19740

The aim of the conducted research was to analyze the activity of the Polish Ministry of Education and Science on Twitter and to diagnose and then describe the perspective (experiences, reflections, postulates) of Twitter users, thus enabling the analysis and evaluation of activities undertaken in the field of shaping education policy in times of Russian aggression to Ukraine.
The subject of the research were entries and comments posted on the Twitter platform on the account of the Polish Ministry of Education and Science in Poland placed in the time period from February 24, 2022 (the first day of Russia’s invasion of Ukraine) to June 1, 2022 (celebration related to Children’s Day). The collected data were analyzed in the MAXQDA program in accordance with the prepared – described in detail in the article – code key. As part of the research, a total of 259 posts and 2,339 comments were analyzed. It turned out that Twitter users are reluctant to create recommendations (3% of all entries), while the vast majority of comments contain negative opinions and experiences related to education policy. The analysis also showed a worrying trend towards an increasing number of hate speech comments. Users often used the Twitter platform to mock politicians, but also made statements directed against the Ukrainian people.
Based on the conducted research, it is extremely difficult to describe the activities undertaken in the field of education policy by the Polish Ministry of Education and Science. It should be noted that the analyzed entries in most cases are only very short messages, often referring only to visits or speeches by politicians. At the same time, it is worth emphasizing that comments posted by users rarely enter into substantive polemics, because they are usually only a vent for very negative emotions.

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Barbara Cyrek

Media Management, Volume 11, Issue 2, 2023, pp. 195-210

https://doi.org/10.4467/23540214ZM.23.013.19741
The aim of the article is to describe the role of ChatGPT in journalism from two perspectives: academic and journalistic. Academic perspective is provided through bibliometric analysis and literature review. The data from Web of Science and Scopus shows increased scientific interest in LLMs in social sciences and humanities. However, there are still very few publications regarding ChatGPT in journalism. The main findings of those publications are summarized in the article. Journalistic perspective is provided using critical discourse analysis of journalists’ statements, both in news articles and essays as well as in their social media posts. The results of qualitative study reveal that improving the quality and working time is one of the biggest hopes, while disinformation and job loss are one of greatest fears of journalists.
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