Zarządzanie Mediami Isuue 2 (2018)

2018

Publication date: 2018

Licence: CC BY-NC-ND

Issue content

Aksjologia uniwersytetów i aksjologia SNS. Wybrane aspekty funkcjonowania akademii w mediach społecznościowych

Patrycja Hendzel

Media Management, Volume 6, Issue 2, 2018, pp. 87 - 102

https://doi.org/10.4467/23540214ZM.18.007.9071

Phenomena such as globalization, marketization of the public sector institutions, and the massification of higher education have brought about the necessity to reshape academia and its modus operandi. The progressive digitization of society has caused that new technologies and their tools, thus the Internet and the social networking, have become an important element of the functioning of the university. This has led to the development of a completely new range of issues, such as the democratization of the universities, innovative ways of pursuing their learning mission, digital exclusion, and the weakening of the archetypal master-student relationship. The aim of this article is to present selected aspects of the functioning of universities in social media in critical terms, focusing on the axiology of the topics discussed.

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Facebook a marketing ekonomiczny

Nina Siemieniuk, Agnieszka Zalewska-Bochenko

Media Management, Volume 6, Issue 2, 2018, pp. 103 - 113

https://doi.org/10.4467/23540214ZM.18.008.9072

Formed in 2004, the social networking site Facebook for more than 10 years of existence has become the most popular medium of the information society in the world. In 2010, it has already had more than 500 million users, and today more than a two and a half billion people in the world use this medium. In 2008, a Polish version of the portal started functioning. The growing interest of users of the portal has been recognised by the business world. Most companies already have their profiles on Facebook. Through the “like it” they allow their clients to take advantage of the many attractions. Through the possibility of becoming a part of the community of customers of the company, the user is informed about special offers, he is granted discounts only available through the portal, or obtains information about new products. The purpose of this article is to verify the claim, and

that with the increasing popularity of Facebook is growing importance as a source of economic

and marketing portal. Research methods will be used in the article, based on an analysis of avail-

able statistical data and literature.

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Rola emocji w zarządzaniu organizacją medialną na przykładzie radia RMF FM

Marta Stach

Media Management, Volume 6, Issue 2, 2018, pp. 115 - 134

https://doi.org/10.4467/23540214ZM.18.009.9073

Commercial channels try to acquire the biggest number of listeners possible by taking more and more varied measures. This article thesis aims at analysing the mechanisms of attention management targeted at the listeners on the basis of two broadcasts in RMF FM radio: Byle do piątku by Ewelina Pacyna and Przepis na weekend by Krzysztof Urbaniak. The results show that the methods of attracting attention used by the radio presenters are not limited to the implementation of certain techniques but also rely on building sincere relations between the listeners and the presenters.

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Emocjonalne implikacje zarządzania audycją radiową

Aleksandra Skóra

Media Management, Volume 6, Issue 2, 2018, pp. 135 - 158

https://doi.org/10.4467/23540214ZM.18.010.9074

This article presents elements of management process of broadcast station based on an example of Radio Kraków, focusing on emotions of listeners in creating the strategy of this broadcast station. The author notices that broadcast station is a specific type of media organization which loses its uniqueness and symbolic character under the convergence process. Thanks to making two categories of radio listeners, the paper presents differences in influencing on their emotions during listening to a radio station. Pointed at the need for superior engagement of present managers in the management of broadcast station by immaterial values including emotions.

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Relacjonowanie kryzysu przez media USA w latach 2007-2009 jako przykład zarządzania informacją podczas sytuacji kryzysowych

Marek Wiench

Media Management, Volume 6, Issue 2, 2018, pp. 159 - 172

https://doi.org/10.4467/23540214ZM.18.011.9075

Crisis situations require quick decisions which are to reduce as much as possible the risk of losses for a given organization. In the case of media organizations, reactions to a crisis should be bilateral. In addition to their own internal decisions, media are supposed to report on crisis to the public. The author of the considerations wonders media coverage has an impact on the course of crisis. Based on an example of economic crisis in the USA in 2007–2009 were considered the effects that media reports or their lack can bring for the economic situation.

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Transhumanizm – przyszłość czy zagłada naszej cywilizacji?

Angelika Czajkowska

Media Management, Volume 6, Issue 2, 2018, pp. 173 - 183

https://doi.org/10.4467/23540214ZM.18.012.9076

Transhumanism has a great influence on the evolution of our society. It is defined as an ideology that perceives constant changes in a human being over the years. They are determined mainly by the unavoidable development of technology affecting i.a. creation of the first cyborgs or postmen. Transhumanism is also perceived in the use of various prostheses or implants as well as in wearable technologies and 3D printing. The aim of the study is to present the concept of transhumanism and its development, as well as to get to know the opinions of both scientists and respondents about this phenomenon. Their answers are not unambiguous, therefore in this article the author will strive to answer the question whether transhumanism is the future or perhaps the destruction of our civilization. The researcher used both qualitative data (analysis of existing data) and quantitative data (conducting a survey among respondents).

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O dwóch głównych wariantach lokowania performansu medialnego

Katarzyna Mirocha

Media Management, Volume 6, Issue 2, 2018, pp. 185 - 196

https://doi.org/10.4467/23540214ZM.18.013.9077

The article presents the two main variants of media performance on the basis on their location. The first one is a frame for ongoing social phenomena. The key concept illustrating this type is Piotr Sztompka’s theory of social becoming, and specifically the term praxis. The influence of descriptions of the surroundings, including the ideological surroundings, on a completed piece as well as on practical and discursive consciousness, have also been taken into consideration. The other variant of media performance is related to creating new situations and media environment according to the instruction for building the agenda and in compliance with precise requirements for the structure. The text contains: the descriptions of qualities of both variants, a comparison to other performance genres, by analogy and amplification, and reflections on the feedback mechanism, the influence, and the agency associated with all sorts of media performance. The category of delegated performance as a media performance has been discussed here in more detail. The text adopts the processual perspective, which, according the author, delivers a far more integrated understanding of such cultural aspects as media performances, their means and determinations of creation, the influence they have, and the changes they undergo, which remain in tight relation to technological progress.

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Słowa kluczowe: social media, SNS, university, axiology, Facebook, social media, marketing, radio, attention management, presenters, relations, listeners, radio, radio management, emotions, emotion management, crisis management, information management, media coverage, economic crisis, transhumanism, world development, future, society, media performance, delegated performance, praxis, device

Volume 6, Issue 2

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2018