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Vol. 12, Issue 1

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Description
The publication of this volume was financed by the Jagiellonian University in Kraków – Faculty of Management and Social Communication & Institute of Culture

Licence: CC BY licence icon

Editorial team

Issue Editor Orcid Paweł Nowak

Editor-in-Chief Orcid Bogusław Nierenberg

Deputy Editor-in-Chief Orcid Anna Modzelewska-Skuza

Issue content

Paweł Nowak

Media Management, Vol. 12, Issue 1, First View (2024), pp. 1 - 3

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Monika Hapek

Media Management, Vol. 12, Issue 1, First View (2024), pp. 5 - 25

The implementation of artificial intelligence-based solutions not only contributes to increasing the level of innovation and the pace of development of companies operating in the digital space but can also be perceived as beneficial from the user’s perspective. Offering (seemingly) free tools designed to facilitate human work promotes, often unreflectively, their overuse not only for entertainment but also for creating reports, official documents, and even scientific texts.
Users interacting with artificial intelligence enter data that may be a company secret or of a private nature. Such actions can lead to a deepening imbalance between the benefits gained by companies offering services based on artificial intelligence and the benefits to users, ultimately posing a threat to the latter’s privacy.
This article is not only an attempt to answer questions about whether artificial intelligence can be controlled (from the perspectives of both organizations and users), how to protect privacy in the age of artificial intelligence, and whether it is possible to ensure the right to be forgotten, but it is also a contribution to a broader discussion regarding the often unacknowledged consequences of using generative artificial intelligence services.
For this purpose, a multiple case study method was utilized. An analysis of the terms of service of selected AI-based services offered by companies, such as text generation, graphic generation, and immersive experiences, was conducted. Examples of solutions that allow for increased anonymity in the digital environment and the deletion of data on the internet will also be presented.
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Aleksandra Chmielewska

Media Management, Vol. 12, Issue 1, First View (2024), pp. 27 - 52

In the face of dynamic changes and digital revolution in today’s world, Artificial Intelligence (AI) is emerging as a key transformation actor, shaping new horizons, opportunities and challenges. AI is not just tools, but a powerful force that is revolutionizing not only the concept of technology, but also the entire landscape of the media market, including the television market.
The article aims to present the trends and potential of Artificial Intelligence in the area of development of television companies in the field of content personalization and advertising. Market expectations regarding the selection of offered services favor the use of technology, and thus AI, to build and secure the offered content.
The author put forward the thesis that Artificial Intelligence (AI) is the necessary driving force for transformations in the television market, allowing for improved competitiveness and personalization of services. However, the growing role of AI in television carries potential information security risks that require attention and appropriate protection measures. In order to verify the thesis, an analysis of existing data and technological analysis will be carried out.
AI-based systems can analyze huge amounts of data, personalize content, improve marketing strategies and improve the quality and efficiency of the production of television programs and advertisements. However, this evolution brings both opportunities and challenges.
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Wiktoria Sudoł

Media Management, Vol. 12, Issue 1, First View (2024), pp. 53 - 63

The article addresses the phenomenon of dystrophy in the information acquisition process, which is influenced by the development and widespread use of artificial intelligence tools. The analysis focuses on the impact of AI on the quality, diversity, and accessibility of information, as well as the identification of potential negative consequences of the dystrophy phenomenon. Through a deep analysis of the process of sourcing information with the involvement of artificial intelligence and the examination of surveys, the text attempts to understand the mechanisms leading to informational dystrophy and to indicate possible solutions or development perspectives aimed at minimizing the negative effects of this phenomenon.
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Weronika Bandoła

Media Management, Vol. 12, Issue 1, First View (2024), pp. 65 - 82

The aim of this article is to give an overview of the changes that have taken place in the radio market in the face of progressive technological changes and the growing role of internet radio, as well as to draw attention to how big a role social media plays in maintaining and expanding the audience. The theoretical part of the article includes a historical outline of the development of radio, which will provide an in-depth understanding of the changes that are currently shaping the situation in the radio market in Poland with a particular focus on internet radio. It also takes up the topic of social media and social networks and the importance of using them in the context of building relationships with the audience. Within the framework of the article, research was carried out using the method of content analysis and a case study, the aim of which is to check how the profiles of selected internet radio stations are conducted in social media.
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Aleksandra Safin

Media Management, Vol. 12, Issue 1, First View (2024), pp. 83 - 102

This article contains analyses of the issue of large professional sports taking socio-political ideas into their image strategy. Sport today is the outcome of commercialization, which means it has evolved into a business that needs social interest to ensure financial stability. The authorities of big sports disciplines must adapt their activities to the requirements of society and the media. This article examines the ideological subjects that are promoted by the authorities of Formula 1 in order to strengthen the image of the sport. It also examines the risks of such a strategy. During the analysis process, a desk research method was used. After the research, three main trends were distinguished: gender equality, social equality and ecology. The analyses showed that ideological messages are important for the image of Formula 1 and are introduced in a thoughtful way. However, there is a threat due to the conflict between the nature of sport and the promoted values. The authorities of F1 are aware of the risk, but due to social pressure they implement such a strategy. At the same time, they try to find compromises needed to mitigate conflicts and maintain the “spirit of sport” which is a key to business success.
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Funding information

The publication of this volume was financed by the Jagiellonian University in Kraków – Faculty of Management and Social Communication & Institute of Culture