In Search of a Dérive: for Alternative Media Narratives of Management and Organization
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RIS BIB ENDNOTEIn Search of a Dérive: for Alternative Media Narratives of Management and Organization
Publication date: 30.09.2019
Media Management, 2019, Volume 7, Issue 2, pp. 61-77
https://doi.org/10.4467/23540214ZM.19.005.10927Authors
In Search of a Dérive: for Alternative Media Narratives of Management and Organization
Many recent publications hold a dark view of contemporary business administration and its context. The current state of capitalism and corporate management is described as zombie (Harman, 2009), ghostly(Roy, 2014) or, in the most benign appraisal, sick but not dying (Tomlinson, 2010). At the same time, business schools, textbooks and popular management books remain wedded to a reductive view of social interactions, drawing inspiration as well as authority from a century of socioeconomic triumph as well as from the rigid definitions of management relations as handed down by the founding figures of the discipline. Drawing inspiration from Walter Benjamin’s (1969) refiguring of Charles Baudelaire’s flâneur, we revisit the haunted spaces of popular management books, using the situationist method of dérive to invoke the ghosts of foundational thinkers for inspiration and, possibly, exorcism. The aim of this excursion is to propose strategies for communication about some old ideas of management which still can be regarded as vital, even though the contemporary forms may have become morbid (Fleming, 2017).
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Information: Media Management, 2019, Volume 7, Issue 2, pp. 61-77
Article type: Original article
Jagiellonian University in Kraków, Gołębia 24, 31-007 Kraków, Poland
The University of Sheffield
United Kingdom
Jönköping University, Gjuterigatan 5, 553 18 Jönköping, Sweden
Published at: 30.09.2019
Article status: Open
Licence: CC BY-NC-ND 4.0
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