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Tom 19, Numer 2

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2018 Następne

Data publikacji: 07.05.2018

Licencja: CC BY-NC-ND ikona licencji

Redakcja

Katarzyna Plebańczyk, Jan Kreft, Orcid Marcin Laberschek

Zawartość numeru

Jan Kreft, Marcin Laberschek

Zarządzanie w Kulturze, Tom 19, Numer 2, 2018, s. 1 - 1

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Bogusław Nierenberg

Zarządzanie w Kulturze, Tom 19, Numer 2, 2018, s. 85 - 94

https://doi.org/10.4467/20843976ZK.18.007.8735
The chapter is a kind of scientific essay investigating the consequences of the ancient principle do ut des (“I give, so that you may give”). Referring to various studies carried out over the centuries, the author does not solve the dilemma: is the opening up of the wealth scissors (especially in the mo­dern world) beneficial or not? Perhaps, the humanity is approaching a new revolution which, in the opinion of its advocates, will restore the “natural order of things,” i.e. the “justice” that every poor person thinks about, whereas what they really mean is for the rich not to get “too rich.” Or, maybe it is exactly the opposite. Perhaps, the rich getting richer is in the interest of the poor, because it is the rich who come up with something that is in everyone’s interest. 
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Teresa Sasińska-Klas

Zarządzanie w Kulturze, Tom 19, Numer 2, 2018, s. 95 - 105

https://doi.org/10.4467/20843976ZK.18.008.8736
The paper analyses the ways in which people use the Internet. The author shows how dynamically these ways have changed in the last ten years as well as how the expectations and tastes of Internet users have evolved. The paper also paints the profile of a contemporary Polish Internet user.
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Agnieszka Grzechynka

Zarządzanie w Kulturze, Tom 19, Numer 2, 2018, s. 107 - 122

https://doi.org/10.4467/20843976ZK.18.009.8737
The Spanish Constitution of 1978 has not only created a parliamentary government under a constitutional monarchy, but also enabled a decentralized structure which opened the way for developing co-existence mechanisms for different nationalities and ethnic groups, inhabiting 17 autonomous communities and 2 autonomous cities, varying in their degree of identification with the vision of one common Spanish state. It seems that it has not been expected, that at least one of these regions will demonstrate such strong sense of identity that it will not only demand broader autonomy, but also full independence.
Can social media and Google tools help in achieving this goal? Will it be possible to use them to build support for Catalan activities among the international community? And finally – will data obtained thanks to Google enable to forecast future political events? The Author is looking for answers to these questions by analyzing data obtained during research conducted in the network, as well as information gathered while conducting interviews with Catalan politicians in the moment of region’s fight for independence.
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Sylwia Kuczamer-Kłopotowska

Zarządzanie w Kulturze, Tom 19, Numer 2, 2018, s. 123 - 135

https://doi.org/10.4467/20843976ZK.18.010.8738
A blog as a tool of broadly understood electronic social communication is already a relatively mass and mature phenomenon; nevertheless, it is constantly absorbing the new capabilities and opportunities for development that appear in the environment. A similar phenomenon is observed on the Polish market, as the nature and profile of the Polish blogosphere is evolving due to the permanent development of new social media tools. New trends are emerging, and great emphasis is placed on the importance of selected aspects of blogging and online presence. 
This study discusses the validity of the thesis on the vital role of Google in communicating blog content despite the rising significance of social channels in this field. 
Based on the literature analysis in the introductory part of the study, the theoretical aspects of communication in social media are discussed, in particular the specific nature of blogging and blogosphere. The communication and social profile of the Y generation as the most populous segment in the community of Polish bloggers is also presented. In the discussion on trends in the Polish blogosphere, desk research is used in the form of reports and other industry studies analyses. In addition, the paper provides observations and conclusions from the author’s experiment which involved the young millennial generation representatives running non-commercial private blogs on any topic they chose.
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Anna Lusińska

Zarządzanie w Kulturze, Tom 19, Numer 2, 2018, s. 137 - 150

https://doi.org/10.4467/20843976ZK.18.011.8739
Due to the possibility of transmitting information with high speed and precision and acquiring a wider audience, the marketing communication of contemporary Polish cultural institutions should, to a large extent, take place with the help of online tools. A wide array of such tools dedica­ted to Polish cultural institutions is offered by Google. Therefore, this article aims to identify and analyse selected Google tools used by Polish cultural institutions for marketing communication and to assess the suitability of such tools.
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Monika Spychalska-Wojtkiewicz

Zarządzanie w Kulturze, Tom 19, Numer 2, 2018, s. 151 - 161

https://doi.org/10.4467/20843976ZK.18.012.8740
This article deals with Google’s ZMOT model and its potential use in cultural entities. The article analyses the application of the model, using one particular culture unit as a study case.
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Paweł Nowak

Zarządzanie w Kulturze, Tom 19, Numer 2, 2018, s. 163 - 184

https://doi.org/10.4467/20843976ZK.18.013.8741
The author tries to explore the real degree of popularity and utility of the Google Search Engine among people searching for information about current events in Poland and worldwide. The paper is the result of the analysis of the online questionnaire filled by Polish Internet users. The aim of the research is to answer the question whether Polish Internet users really start searching for information by typing keywords into Google. The author also asks the respondents about how using Google
has changed the way they collect information from the Internet.
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Marta Kudelska

Zarządzanie w Kulturze, Tom 19, Numer 2, 2018, s. 185 - 209

https://doi.org/10.4467/20843976ZK.18.014.8742

The paper discusses the problem of the policy of remembrance in the context of modern and contemporary art museums. The main focus of the research includes the collections which each museum institution gathers and displays as part of their basic activity. The shape of the collected works of arts is influenced by the collection policy of a given institution. Not only does such a policy determine the profile of the collection, but it also defines the research area in which the museum’s narrative is constructed. The aim of this thesis is to monitor, based on the art collections of the above-mentioned institutions, the dependence between the museum’s discourse and the policy of remembrance. 

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