Rola Google w komunikowaniu treści blogów w segmencie polskich młodszych millenialsów

Sylwia Kuczamer-Kłopotowska

Tytuły

Abstrakt

A blog as a tool of broadly understood electronic social communication is already a relatively mass and mature phenomenon; nevertheless, it is constantly absorbing the new capabilities and opportunities for development that appear in the environment. A similar phenomenon is observed on the Polish market, as the nature and profile of the Polish blogosphere is evolving due to the permanent development of new social media tools. New trends are emerging, and great emphasis is placed on the importance of selected aspects of blogging and online presence.

This study discusses the validity of the thesis on the vital role of Google in communicating blog content despite the rising significance of social channels in this field.

Based on the literature analysis in the introductory part of the study, the theoretical aspects of communication in social media are discussed, in particular the specific nature of blogging and blogosphere. The communication and social profile of the Y generation as the most populous segment in the community of Polish bloggers is also presented. In the discussion on trends in the Polish blogosphere, desk research is used in the form of reports and other industry studies analyses. In addition, the paper provides observations and conclusions from the author’s experiment which involved the young millennial generation representatives running non-commercial private blogs on any topic they chose.

A blog as a tool of broadly understood electronic social communication is already a relatively mass and mature phenomenon; nevertheless, it is constantly absorbing the new capabilities and opportunities for development that appear in the environment. A similar phenomenon is observed on the Polish market, as the nature and profile of the Polish blogosphere is evolving due to the permanent development of new social media tools. New trends are emerging, and great emphasis is placed on the importance of selected aspects of blogging and online presence.

This study discusses the validity of the thesis on the vital role of Google in communicating blog content despite the rising significance of social channels in this field.

Based on the literature analysis in the introductory part of the study, the theoretical aspects of communication in social media are discussed, in particular the specific nature of blogging and blogosphere. The communication and social profile of the Y generation as the most populous segment in the community of Polish bloggers is also presented. In the discussion on trends in the Polish blogosphere, desk research is used in the form of reports and other industry studies analyses. In addition, the paper provides observations and conclusions from the author’s experiment which involved the young millennial generation representatives running non-commercial private blogs on any topic they chose.

Słowa kluczowe

Google, media społecznościowe, blog, blogosfera, millenialsi

Google, social media, blog, blogosphere, Millennials

Bibliografia

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Informacje

Informacje: Zarządzanie w Kulturze, 2018, Tom 19, Numer 2, s. 123 - 135

DOI: https://doi.org/10.4467/20843976ZK.18.010.8738

Typ artykułu: Oryginalny artykuł naukowy

Tytuły:

Polski:

Rola Google w komunikowaniu treści blogów w segmencie polskich młodszych millenialsów

Angielski:

The Role of Google in Communicating Blog Content in the Segment of Young Polish Millennials

Autorzy

Sylwia Kuczamer-Kłopotowska

https://orcid.org/0000-0003-4781-0118

Uniwersytet Gdański
ul. Bażyńskiego 1a 80-952 Gdańsk, Polska

Publikacja: 18.07.2018

Status artykułu: Otwarte

Licencja: CC BY-NC-ND

Udział procentowy autorów:

Sylwia Kuczamer-Kłopotowska (Autor) - 100%

Korekty artykułu:

-

Języki publikacji:

Polski

Liczba wyświetleń: 1529

Liczba pobrań: 1198

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