Performative Television

This article is an attempt to interpret television as a social and cultural phenomenon, placed on performance studies. The main research questions concern the reality and its presence in television, and how television creates its own realism. This category of analysis provides the conclusion, that the subject of research is an  autopoietic system involved with televised reality, throughout continual and simultaneously liminal relations.

The truth about a woman – feminism and trivialisation in women’s luxury press in Poland

The subject of the thesis is the issue of the trivialization of the concept of feminism in the segment of luxurious women’s press. As a starting point the author adopted the phenomenon of negotiating the meaning of feminism in the media. The thesis was investigated at an angle of feminist discourse (understood as a way of using the language) trivialisation in Poland. The aim of this study was to describe the indications of post feminist discourse forms: latte-feminism, pop-feminism and girl power and to detect the connection between them and a particular press title (‘Twój Styl’, ‘Wysokie Obcasy’, ‘Wysokie Obcasy Extra’ and ‘Cosmopolitan’). In the course of the thesis definitions of forms of post-feminism – previously unheard in academic work – were developed. The study was based on content analysis that showed the most important trends, used later to critical discourse analysis.

Photography in the research practice

The section, which is a part of Język komunikowania wizualnego – semantyka, syntaktyka i pragmatyka fotografii monograph, introduces the outline of structuralist methods of use of the image, resulting in an automated testing practices. Photogram constituting the interpretation field of the visual language is the carrier of information provided on the level of semantic, syntactic and pragmatic. It creates the need for recourse to formal analysis tool to authenticate the results.

Looking at music in radio plays as theoretician, practician, musician

The article deals with different approaches to the music in the radio. Other experiences and other knowledge is that of theorists, other of illustrators of music, and other of musicians involved in the recording or musicians-listeners. Three of the parts of article consist of theoretical aspects – music features in the radio set by the researchers of radio, practical aspects – defined on the basis of personal experience of an music illustrator Małgorzata Małaszko-Stasiewicz, and also regard of recipient-musician of undertaken subject of music and ways of implementing the functions of music in the radio.

Blogosphere – how the Internet has changed communication and marketing? (based on the thesis: The usage of online marketing tools in a Polish culinary blogosphere)

The idea of this research is to analyze the evolution of the new information transmission techniques, involving the special emphasis on changes in the field of communication. What is more, the development of the blogosphere is presented on the background of its influence on communication process. The purpose of this study is to identify relationships between development of blogosphere, communication and marketing communication. This research provides valuable information regarding the sociological phenomenon of transformation of the Internet. The overall approach is focused on dynamic adaptation of new methods and new form of communication  offered on blogosphere in correlation to the mechanisms of social behavior network

Viruses of the mind and the concept of ‘the fifth power’. Analysis and review of new  communicational phenomena on the Internet

Review and analysis of viral phenomena on the Internet, which are explosive and attractive, and permanently penetrating the consciousness of the Internet users. The aim is also to present an original concept of ‘the fifth power’ in the hands of the internet, and the manifestations of the existence of that on the basis of collected materials. Case study analysis has been performed. A multitude of memetic phenomena in the network is huge, and the phenomenon of ‘the fifth power’ can be justified empirically through a thorough analysis of interesting phenomena taking place in the communications network. ‘The fifth power’ has an enormous firepower  and if properly used, it can be an effective tool.

Segmentation and ethics. The violation of the principles of complexity and multidimensionality of man in cosmetics advertising

Advertising is part of the marketing strategy and therefore pursues clearly defined goals and tries to well-defined recipients – includes so assumptions of market segmentation. During the advertising communication, however, it comes to violations of ethics of words. This article presents the analysis of verbal and visual, which are used in cosmetics ads degrading human being.