Słowa kluczowe: television, real TV, performance, performance studies, feminism, women’s press, girl power, pop feminism, latte feminism, luxury magazines segment, content analysis, discourse analysis, ‘Twój Styl’, ‘Wysokie Obcasy Extra’, ‘Wysokie Obcasy’, ‘Cosmopolitan', photography, language, communication, visual communication, test metodology, radio, broadcast, radio play, sound, music, voice, musician, practice, theory, artistic forms of radio, radio drama, silence in the radio, music features, transcendent and immanent, program music and absolute, role of music, soundtrack., blogosphere, blogs, Internet, communication, marketing, online marketing, memethics, viruses of the mind, the fifth power, the Internet, users, case studies, advertising, social communication, linguistics, ethics word