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2017 Następne

Data publikacji: 2018

Licencja: Żadna

Zawartość numeru

MEDIA W ŻYCIU SPOŁECZNYM I POLITYCZNYM

Sławomir Magala

Media Biznes Kultura, Numer 2 (3) 2017, 2017, s. 9 - 16

https://doi.org/10.4467/25442554.MBK.17.014.8306

Some conversations are recorded (which media are in?)

Media mediated public discourse displays black holes predicted by the uncertainty principle. Future events are as unpredictable as a sparrow hanging on a branch in Witold Gombrowicz’s ‘Cosmos’. Welcome to the network society, to homo informaticus, to a digital infosphere with transhumanist echo of social media. ‘METOO’, anyone?

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Andrzej Nowosad

Media Biznes Kultura, Numer 2 (3) 2017, 2017, s. 17 - 30

https://doi.org/10.4467/25442554.MBK.17.015.8307

Media clusters as a social capital in the Balkans Region

Social capital and clusters are cooperation, knowledge, and trust of individual social units that give better results than the sum of separate activities of these units. Media play an extraordinary role in building social capital. The text presents an analysis of the Balkan states regarding the existence of media clusters.

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Anna Hurajová

Media Biznes Kultura, Numer 2 (3) 2017, 2017, s. 31 - 40

https://doi.org/10.4467/25442554.MBK.17.016.8308

The article deals with the specific cultural and language relations between the Czech Republic and the Slovak Republic. It especially focuses on the interlingual relations between the two states, taking into account the peculiarities of Czech-Slovak bilingualism in the media against the background of the social changes after the split of  Czechoslovakia. The distinction between bilingualism and semi-communication is explained. Attention is paid to interlingual relations, especially the presence of perceptive bilingualism, the divergence of the two languages, the cultural exchange between the two nations, and the status of the Slovak language in the Czech media environment – namely its presence on TV, the radio, in the press and in cultural life in general.

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Anna Kalinowska-Żeleźnik

Media Biznes Kultura, Numer 2 (3) 2017, 2017, s. 43 - 55

https://doi.org/10.4467/25442554.MBK.17.017.8309

New media in political communication on the example of the City Hall in Elbląg

The article analyzes the use of new media in the activities that are related to political communication on the example of the City Hall in Elbląg. The main objective of the study is to characterize the use of new media in the area of political communication. The detailed objectives were formulated as follows: characteristics of the use of new media in political communication, with particular emphasis on tools such as the website and Facebook, and identification of activities and evaluation of the City Hall in Elbląg on the official website of the office and Facebook fanpage. The desk research and case study methods were used to achieve the above objectives.

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Konrad Knoch

Media Biznes Kultura, Numer 2 (3) 2017, 2017, s. 57 - 70

https://doi.org/10.4467/25442554.MBK.17.018.8310

‘Political Review’ in 1989–2000. Part 1. Organizational and publishing problems

The article presents organizational problems of the ‘Political Review’ in the years 1989–2000, which were connected with the political transformation and the evolution of the journal, which for the fall of communism was Gdańsk underground liberal almanac. The text describes how the ‘Review’ resumed and characterized the graphic design as well as the structure of the magazine. It also discussed the financial problems of the periodical, the rules of operation of the editorial team, and problems related to printing and distribution of the title in that period. An important element which the text was based on was an interview with Wojciech Duda, who has been associated with the magazine from the very beginning since 1983 and remains its editor-in-chief

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KOMUNIKACJA W PRZESTRZENI NOWYCH MEDIÓW

Karolina Ołtarzewska

Media Biznes Kultura, Numer 2 (3) 2017, 2017, s. 73 - 91

https://doi.org/10.4467/25442554.MBK.17.019.8311

Crisis management in Facebook based on public relations. Analysis of selected crisis case studies in the years 2011–2015

In the article the author takes up some specific types of the crises situations in the author’s division: crises committed by organization and managed correctly, crises committed by organization and managed incorrectly, crises without fault by organization and managed correctly, crises without fault by organization and managed incorrectly. The aim of this article is to prepare codex of best practices included crises tools to avoid communication mistakes.

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Jerzy Widerski

Media Biznes Kultura, Numer 2 (3) 2017, 2017, s. 93 - 102

https://doi.org/10.4467/25442554.MBK.17.020.8312

The image of the university: what are they thinking and what are the students writing on online forums

Academy’s image is a mental construct because it is created in the mind. Aiming to examine the image of an academy student’s and candidates posts from popular Internet forums were analyzed. As a consequence of that review, an image determinants catalogue was mapped out and these determinants were analyzed.

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Marta Demartin

Media Biznes Kultura, Numer 2 (3) 2017, 2017, s. 103 - 126

https://doi.org/10.4467/25442554.MBK.17.021.8313

Selfie – narcissistic creating of image in the Internet or modern concept of aesthetics in photography?

The subject of this thesis is the issue of a selfie in a photographic and sociological-cultural concept. Authoress is searching to find the answer for two main questions: to what degree does the selfie follow the rules of good photography and the correct photographic portrait. What is the phenomenon of a selfie – a new trend in photography or a substitute to culture. The article deals with the following important matters, such as: creating an image, media culture, the Internet and aesthetics in photography. Theoretical contemplations are complemented by an analysis of fourteen selfies grouped into seven categories of public services (the article presents seven photos only), which leads to a critical conclusion that selfie can’t be considered a new trend in the framework of aesthetics in photography.

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Magdalena Iwanowska, Joanna Bitowt, Sandra Czarnowska, Magdalena Damaske, Paulina Jurczyk, Karolina Kraczek

Media Biznes Kultura, Numer 2 (3) 2017, 2017, s. 127 - 135

https://doi.org/10.4467/25442554.MBK.17.022.8314

Gender stereotypes on Polish YouTube

The aim of the study presented in this paper was an analysis of the content of two popular among Polish teenagers YouTube channels: AbstrachujeTV (the authors are men) and Szparagi (the authors are women). 46 episodes were content analysed. The analysis was conducted at an angle of performed stereotypes applied to women. Both channels contain short sketches which ‘ridicule’ the reality and use character stereotyping. Special attention was paid to explore the relationship between characteristic tendencies in presenting women in new media and stereotypes that function in our culture. The differences in presenting women by women-authors and by men-authors were also analysed.

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VARIA

Aleksandra Joanna Smorawska

Media Biznes Kultura, Numer 2 (3) 2017, 2017, s. 139 - 149

https://doi.org/10.4467/25442554.MBK.17.023.8315

The Last Supper of popculture

An oxymoronic relation between popular culture and the sacred is one of the strategies of shockvertising. The analysis of The Last Supper theme in printed advertisement shows how often the industry of advertising uses well-known and easily recognizable sacred symbols. Elements taken from the sacred sphere can be found in advertisements from various sectors, and also in different places, events and services. The reactions to analyzed advertisements show how strong emotions are related to shockvertising that uses sacred symbols. Research proves that it is valuable to look at the relation between popculture and the sacred not only as a way to simply shock, but also as an important voice in the debate about the present.

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Aleksandra Żukowska

Media Biznes Kultura, Numer 2 (3) 2017, 2017, s. 151 - 161

https://doi.org/10.4467/25442554.MBK.17.024.8316

Social communication by Oliviero Toscani – the phenomenon of commercial advertisement created for United Colors of Benetton in 1989–1994

Oliviero Toscani is a photographer recognized all over the world thanks to his cooperation with United Colours of Benetton (UCoB), where he worked as an art director. The commercials that have been created by the photographer, where found to be very controversial, although they helped UCoB to became a very strong brand. In the article, the concept of the advertisement as a platform of social communication was presented. It was created by Oliviero Toscani with Luciano Benetton’s support and it will be presented in commercial advertising created from 1989 until 1994.

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WYDARZENIA, RECENZJE, KOMUNIKATY

Joanna Marek-Banach

Media Biznes Kultura, Numer 2 (3) 2017, 2017, s. 165 - 166

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Jolanta Maćkiewicz

Media Biznes Kultura, Numer 2 (3) 2017, 2017, s. 1 - 1


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