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https://doi.org/10.4467/25442554.MBK.17.013.7660Słowa kluczowe: youth, maturity, media, science, scientist’s image, tabloid, image, anti-clericalism., priest, sentiment, propaganda, enemy figure, totalitarian systems, twentieth century, communication, cultural institutions, audience development, public sphere, European Solidarity Centre in Gdańsk, promotion, culture, promotion of the Polish culture, international promotion of the Polish culture, act of communication, communication on the internet, context, San Escobar., media reality, media texts, equivalence, translation, language of politics, propaganda, transnational relations, axiology, linguistic creation of the nation., advertisement, persuasion, word formation, phraseology, school chronicles, press extracts, genology, post-truth, postmodernism, rhetoric, wPolityce.pl, radio, reportage, radio document, Polish Radio, digital exclusion, internet, European Union, Two-Speed Europe, Pomeranian region, digital literacy.