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Numer 1 (2) 2017

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2017 Następne

Data publikacji: 14.11.2017

Licencja: Żadna

Zawartość numeru

KOMUNIKACJA W PRZESTRZENI PUBLICZNEJ

Anna Ryłko-Kurpiewska, Małgorzata Łosiewicz

Media Biznes Kultura, Numer 1 (2) 2017, 2017, s. 23 - 31

https://doi.org/10.4467/25442554.MBK.17.001.7648

Scientific youth and maturity – media and non-media perspective

The article presents various criteria in the perception of scientific youth and maturity seen from various perspectives. The first one assesses the image of a scientist through language and colloquial Polish; the second one presents the results of a research investigating the perception of maturity and the regulating laws in the area of higher education. The third one reveals, how a young and mature scientist is characterized in the media. The discrepancy between the frames seen in the transfers poses questions about the functions of the drawn portrays and their separateness. Among the research methodologies quantitative research has been used as well as corpus analysis, contents analysis, comparative analysis of statistical data and secondary research results.
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Dominik Chomik

Media Biznes Kultura, Numer 1 (2) 2017, 2017, s. 33 - 46

https://doi.org/10.4467/25442554.MBK.17.002.7649
This paper presents four major positive image tendencies observable in 94 texts concerning priests that were published on the tabloid portal, Fakt24.pl, in the period 2009–2016 (a deceased person, a victim of a villain, an intermediary between God and a man, an exceptional person). The material presented challenges the claim that the portal is systemically anti-clerical (irrespective of the prevalence of negative-sentiment texts regarding priests). Differences between various and opposite depictions of priests show that the manner in which priests are described (and the radicalism of assessments) does not arise (solely) from a specific sentiment of the editorial board or its policy, but from tabloid logics which requires that a character be presented in a clear and unambiguous manner. This means, among others, that a positive or negative assessment of the protagonist is determined by the needs of narration used to tell a story in which a priest has a role to play.
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Jacek Wojsław

Media Biznes Kultura, Numer 1 (2) 2017, 2017, s. 47 - 63

https://doi.org/10.4467/25442554.MBK.17.003.7650

The enemy figure in ideology and propaganda of the 20th century totalitarian systems – foundation for the debate

Regardless of the type of a totalitarian regime, neither its “brown” nor “red” variety could have seized power, or surely remain in power for a shorter or longer period of time, if it was not for the creation of the proverbial enemy figure in public space. “Foe and enemies” constituted a necessary fuel for a political system which was based to certain extent on a defense and fight with more or less specific opponents of the new regime. This is why “producing” images of the enemy should be considered as one of the main propaganda tasks in the 20th century non-democratic systems. In the political-propaganda practice, enemy categorization, although it did take place on various occasions, did not play such an important role in any variety of a totalitarian regime. What counted was the current political business which could lead to a sudden switch from “friends” to ”enemies”, and vice versa.
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Magdalena Iwanowska, Piotr Zbieranek, Aleksandra Żukowska

Media Biznes Kultura, Numer 1 (2) 2017, 2017, s. 65 - 76

https://doi.org/10.4467/25442554.MBK.17.004.7651

The “Understanding August” project as an example of the implementation of the audience development concept

Cultural institutions, including museums, have been transforming the way of performance of their statutory activities during last several years. The essence of the change is transformation audience participation from passive observation by ‘viewers’ to active and creative participation  The process requires appliance of appropriate communication strategies by cultural institutions. In this context the institutions currently more frequently apply strategies compliant with audience development concept understood as dynamic and integrated communication process between cultural institutions and their environment. The idea of audience development concept is focusing on audience that is transformed form ‘viewer’ into (co-)creator and participant of cultural activities. This strategy aims in satisfying various, often seemingly contradictory, economic social objectives set of institution. This phenomenon is a part of modern city culture described, inter alia, in ‘broadening the field of culture’ concept. According to the authors, good practices may be found in European Solidarity Centre in Gdansk (ECS) activities. The aim of the paper is to present the idea of audience development on example of ‘Understanding August’ project realised by ECS. The paper shows that analysis of cultural institution communication strategy should focus especially on its core activities, nowadays performed mainly according to spirit of development audience concept.
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Anna Lusińska, Anna Kalinowska-Żeleźnik

Media Biznes Kultura, Numer 1 (2) 2017, 2017, s. 77 - 91

https://doi.org/10.4467/25442554.MBK.17.005.7652

The promotion of Poland and Polish culture abroad in the program of the Ministry of Culture and National Heritage.

The promotion of Polish culture is an important element for economic and social development of the country, building his image after for its borders, and especially solid brand ‘Poland’. Government action in this regard is based primarily on ministerial programs. One of them is the program of the Ministry of Culture and National Heritage supporting the promotion of Polish abroad by culture.
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Ewa Badyda, Lucyna Warda-Radys

Media Biznes Kultura, Numer 1 (2) 2017, 2017, s. 93 - 106

https://doi.org/10.4467/25442554.MBK.17.006.7653

Santo Subito, Bimberro Grande and Pico de Waszczykowski (2017 m) – a fictional country of San Escobar created in the Internet space (the impact of the context on the concept’s structure)

On 10th January 2017, during a visit to the USA related to the UN summit in New York, Polish Minister of Foreign Aff airs informed in a briefing that he had established diplomatic relations with a country in the Caribbean named San Escobar. The next day he explained that it had been a linguistic mistake, but his words have already managed to liberate a huge linguistic activity of Internet users and trigger a series of communication events that eventually led to the formation (both at general and at more substantive level) of the concept in the Internet space – a fictional country. In the article the authors discuss the impact of the context on the structure of this playful notion. This is the context in which the statement that initiated the creation of a new fictional country was set up The authors draw attention to the general situational context (including the context of the medium), the direct and indirect textual context, and the cognitive and cultural context.
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JĘZYK MEDIÓW

Alicja Pstyga

Media Biznes Kultura, Numer 1 (2) 2017, 2017, s. 109 - 118

https://doi.org/10.4467/25442554.MBK.17.007.7654

Media reality in translation: between the equivalence and the area of non-translation.

The interlingual and intercultural differences between the linguistic world images appear in the translation process of media texts. Media reality becomes an additional problem in this particular case, because during the translation process it is also transformed heavily. This is caused not only by the nature of equivalence-related problems, but also by the selection process of the source material and by summarising the translated texts. As a result, parts of the original text are missing. The final, translated texts are aimed at another target audience, who reads them with a diverse attitude. They often present, following the process of selecting and structuring of information, a different (modified or deformed) textual media reality.
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Izabela Kępka

Media Biznes Kultura, Numer 1 (2) 2017, 2017, s. 119 - 129

https://doi.org/10.4467/25442554.MBK.17.008.7655

We the People – who is it? Category we – they in the speeches of Jaroslaw Kaczynski on the occasion of Smoleńsk anniversary

The matter of this article is to show the role of the category of a person in the creation of the image of the Polish society after the Smoleńsk catastrophe in J. Kaczyński’s speeches. Kaczyński uses the form ‘us’ to specify the community of people that think in the way he thinks. The form ‘they’ has in his speeches three tasks: it specifi es people who died in the catastrophe, it specifies the group of people who support Kaczyński and collect money for sculptures etc. The third group is presented by his political enemies. Kaczyński uses also impersonal forms. The specify the political enemies and show their bad actions. The biggest enemy is the Polish government with Donald Tusk.
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Ewa Rogowska-Cybulska

Media Biznes Kultura, Numer 1 (2) 2017, 2017, s. 131 - 148

https://doi.org/10.4467/25442554.MBK.17.009.7656

Żywiec pasuje jak nalał… About a persuasive idiomatic and word-formative expressions in advertising texts

The article concerns persuasive idiomatic and word-formative expressions which appear in advertising texts, in which they support each other. The author describes twelve types of such persuasive idiomatic and word-formative expressions, starting with the use of a word-formative construction of an idiomatic expression e.g. Główka pracuje, żel jej smakuje [Biovital], through a change of a component of an idiomatic expression into its formative derivation e.g. Nie daj się zrobić w konika. [...] Startuj po starterek [Heyah], finishing with making a component of an idiomatic expression a constituent of a formative family e.g. biovital zdrowie z żeńszeniem / W zdrowym ciele, zdrowy duch.
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Aneta Lewińska

Media Biznes Kultura, Numer 1 (2) 2017, 2017, s. 149 - 164

https://doi.org/10.4467/25442554.MBK.17.010.7657

School students set an example – press extracts in the chronicles of folk schools (as exemplified within the districts of Tczew, Starogard, and Malbork)

The article concerns the press extracts printed in four chronicles of folk schools within the districts of Tczew, Starogard and Malbork. The author discusses the functions of extracts printed in the studied chronicles and carries out an ethnolinguistic analysis of the collected data. The subject matter of the chronicle articles, embracing the life of the school, the village, the commune, the nearest area, as well as the occurrences in Poland and in the world, enables to reconstruct the part of the depiction of the world seen from two perspectives – of the journalist, creator of the printed press article, and of the chronicle’s author. 
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Paweł Kozielski

Media Biznes Kultura, Numer 1 (2) 2017, 2017, s. 165 - 177

https://doi.org/10.4467/25442554.MBK.17.011.7658

At rhetorical post i.e. a great career of a little prefix

The purpose of this article is the analysis of the way the journalists of the biggest Polish righist-conservatist portal polityce.pl perceive post-truth. He author starts with the Oxford dicionay defi nition considers the potential correlation of the above mentioned neologism with Rother expressions strating with the prefix post-, especially postmodernizm. That relationship seems of particular importance due to the possibiliy of using both expressions as rheorical devices.
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VARIA

Monika Białek

Media Biznes Kultura, Numer 1 (2) 2017, 2017, s. 181 - 195

https://doi.org/10.4467/25442554.MBK.17.012.7659

Auditory identification of characters in radio reportages

Apart from auditory impressions, the invisibility of radio messages implies additional stimuli. Phonic works, radio reportages included, stimulate not only the sense of hearing, but also the auditory imagination of their audiences. An artistic radio message may be perceived as successful only if the auditory perception is accompanied by associative images. They are essential for the proper comprehension of messages and identifi cation of characters. The article presents various forms of auditory presentation of characters. Particular individuals may be phonically designated in the utterances made by other people depicted in the reportage, as well as by the reportage makers themselves. The author can also present them formally, using techniques typical for news journalism, or through the use of style, by subjecting the identifi cation process to the convention. Most often however, the characters remain anonymous and are specified only by the accompanying events.
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Michalina Rutka

Media Biznes Kultura, Numer 1 (2) 2017, 2017, s. 197 - 212

https://doi.org/10.4467/25442554.MBK.17.013.7660

Digitalization as a chance to avert Two-Speed Europe – the issue of digital exclusion in Poland and Pomeranian region

The article concerns the issue of digital exclusion analyzed in the Two-Speed Europe concept frameworks. The DESI report showing Poland’s low rank in digitalization is mentioned as the background for main infrastructural and psychological exclusion challenges analyses. Next, the suggestion for certain steps to be taken is included as the chance for Poland and the Pomeranian region to avoid second speed country position.
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Słowa kluczowe: youth, maturity, media, science, scientist’s image, tabloid, image, anti-clericalism., priest, sentiment, propaganda, enemy figure, totalitarian systems, twentieth century, communication, cultural institutions, audience development, public sphere, European Solidarity Centre in Gdańsk, promotion, culture, promotion of the Polish culture, international promotion of the Polish culture, act of communication, communication on the internet, context, San Escobar., media reality, media texts, equivalence, translation, language of politics, propaganda, transnational relations, axiology, linguistic creation of the nation., advertisement, persuasion, word formation, phraseology, school chronicles, press extracts, genology, post-truth, postmodernism, rhetoric, wPolityce.pl, radio, reportage, radio document, Polish Radio, digital exclusion, internet, European Union, Two-Speed Europe, Pomeranian region, digital literacy.