Słowa kluczowe: tradycja; modele kultury; svetosavlje, nurt ludowy, kodyfi kacja, experimental poetry, conceptual poetry, neo-avant-garde, liberature, book art, Zenon Fajfer, Gellu Naum, westeast movement, Croatian literary criticism, Croatian essayistic literature, Marxist criticism, impressionistic criticism, aesthetics, literature and philosophy, literary character, poem structure, foreign language teaching, productive activities, linguistic competences, Lucan, alliteration, Pharsalia, allusion, association, sound eff ect, fi gure of speech, intertextuality, Polish film, Hollywood film, audiovisual translation market, cinema, television., awareness, postsovieticus, the latest Russian prose, Roman Senchin, language