Słowa kluczowe: mediatization of the life, the mass media, new media, media axiology, communication, the space of media, interpersonal communication, human and media, ontology of communication, new media, philosophy of communication, human perception, Paul Levinson, Carl Popper, media technologies, mediatization of the life, new media, rhetoric of the image, philosophy of the image, communication, human and the image, communication through images, mediatization, crossing applications, mobile mediatization, mobile media, hybridization, new media, André Jansson, social network sites, Facebook, MySpace, nk.pl, social media, Fear of missing out, FoMO, Information Literacy and media education, media, human resource, a new humanism, barriers to learning, moral discourses of mediatization, mediasphere, mediatization, new media, media studies, media ethics, information society, new media, information, communication, information management, public relations, expert, media, journalist, education, image, mediation, mass media, social campaigns, civic education, dying, death, mass media, media death images, radio, radio journalism, morning show, media, radio programmes, media civili-zation, auditory election advertising, tools of political communication, election campaign, journalism, public relations, Polityka, Uważam Rze, politicians, media content, newspapers, media ethics, Michał Bałucki, journalism, ethos, literature, reportage, Internet, media, new media, network, social media, media culture