Słowa kluczowe: discourse, public communication, mass media, semiotics, semantics, pragmatics, persuasion, communication psychology, linguistic worldviews, far-right, far-left, corpus linguistics, constructivism, communication theory, quality of journalism, gamification, enterprise gamification, media, innovation, creativity, journalists, digital technologies, audiovisiality, television, education, profits, business, Chinese Dream, Xi Jinping, social media, press texts, textual analysis, Polish press, history, statistics, geography, 19th century, Konstanty Srokowski, metaphors, “The Bolshevik Elite”, “The Red Olympus”, Czechs, Slovaks, Poland, Czechoslovakia, nation, journalism, Polish press, scientific journal, content, media studies, press, Poland, Zeszyty Prasoznawcze, prosody, non-verbal communication, vocal behaviours, media, newspeak, propaganda, literature, reader, receiver, media