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Volume 65, Issue 2 (250)

2022 Next

Publication date: 30.06.2022

Description

Publikacja dofinansowana przez Uniwersytet Jagielloński ze środków Instytutu Dziennikarstwa, Mediów i Komunikacji Społecznej oraz Wydziału Zarządzania i Komunikacji Społecznej.

Licence: CC BY-NC-ND  licence icon

Issue content

Z problemów aktualnych

Khrystyna Harbich

Media Research Issues, Volume 65, Issue 2 (250), 2022, pp. 11 - 26

https://doi.org/10.4467/22996362PZ.22.013.15604

The article demonstrates the results of a comparative analysis of literary reportages by Artem Czech and Paweł Pieniążek. It aims to show how the images of the war in Eastern Ukraine differ when the conflict is reported from the perspective of a Ukrainian native and a foreigner. The research material consists of the following literary reports: “Punkt zerowy” [“Point Zero”] by Artem Czech and “Wojna, która nas zmieniła” [“War That Changed Us”] by Paweł Pieniążek (both published in 2017). The aim of the study is to show how Ukrainian reports of the events of the war in Eastern Ukraine differ from that of a foreign war reporter from Poland. At times, Ukrainian reporting is much more emotionally charged than the one authored by a foreigner.

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Artykuły i rozprawy

Rafał Leśniczak

Media Research Issues, Volume 65, Issue 2 (250), 2022, pp. 27 - 44

https://doi.org/10.4467/22996362PZ.22.014.15605

The article aims to prove that the association of negativism and personalization can constitute a strategy for political support of specific political parties and legitimizing their actions in the media discourse of the Polish religious press. The text presents the results of press content analysis supplemented with elements of hermeneutics. The research materials were printed versions of press texts of the nationwide weeklies Niedziela, Gość Niedzielny, and Tygodnik Powszechny, which referred to the parliamentary campaign of 2019 in Poland. The time range of the analysis covered the period of August 6, 2019, to October 13, 2019. Negativity and personalization seem like dominant features of the research material. In Gość Niedzielny and Niedziela, the total percentage of texts in which the category of negativity was noted, assigned to the politicians of the Law and Justice party or to the PiS party, was significantly lower than the results of the research on Tygodnik Powszechny. In Tygodnik Powszechny there were texts containing criticisms of the political camp of the ruling party and only partial legitimization of the political and social activities of the rule of the right in the years 2015–2019. The research undertaken proved that all the analyzed press titles used the association of negativity and personalization as a media science tool of political communication during the parliamentary campaign in Poland in 2019.

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Agnieszka Walecka-Rynduch

Media Research Issues, Volume 65, Issue 2 (250), 2022, pp. 45 - 62

https://doi.org/10.4467/22996362PZ.22.015.15606

The purpose of this paper is to draw attention to the important issue of the use of immersive media in political communication. This article serves as an adumbration of this vast subject. On one hand the author presents the issues connected with the use of holograms in the electoral campaigns – promoting the image of specific politicians. On the other hand, 3D holographic images are used in political protests of citizens. In addition to these considerations, the author points out the use of holograms in commercial activities and entertainment business. The author points out that the development of immersive media: vision and location-based media, is a natural path of development of interactive communication channels in the public sphere immersed by media – MediaPolis. Additionally, it raises questions about the ethical dimension of using this technique in political communication.

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Beata Czechowska-Derkacz, Małgorzata Łosiewicz

Media Research Issues, Volume 65, Issue 2 (250), 2022, pp. 63 - 79

https://doi.org/10.4467/22996362PZ.22.016.15607

Throughout the COVID-19 pandemic, proper management of communication has become an important element ensuring the efficient functioning of higher schools. The main objective of this paper is to present modes of communication employed at universities, that will focus on the use of social media. Sixteen largest Polish universities based in 16 voivodeships have been selected for this study. The research data were obtained from questionnaire surveys, in-depth interviews, and analyses of universities’ activity in the most popular social media (i.e. Facebook, Twitter, Instagram). In total, the data collected comprises of 867 respondents’ answers and 7909 mentions of universities found in the analyzed social media (gathered using media monitoring with IT tools). So far, such broad research of the main universities, which are significant centers of region development, have not been conducted. This research is the first detailed elaboration. The results of data analysis have confirmed the authors’ thesis that communication during the pandemic poses a great challenge for universities, a challenge that requires institutions to reorganize their existing modes of communication.

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Weronika Saran

Media Research Issues, Volume 65, Issue 2 (250), 2022, pp. 81 - 91

https://doi.org/10.4467/22996362PZ.22.017.15608

Communication has changed profoundly during the coronavirus pandemic, as many researchers have pointed out. The pandemic has affected human interactions, use of space and interpersonal communication. However, some aspects of Internet-based communication can be seen as an extension of the previous primary way of interacting from afar – telecommunication. Accessing information not intended for public view and controlling how one is perceived in online conversations are topics widely discussed in the context of videoconferencing. The purpose of this article, however, is to argue that these phenomena are already familiar to people from telephone conversations. A comparative analysis of Locked Down (Doug Liman, 2021) and other films of different genres has been carried out to draw parallels between two methods of communication – phone and video calls.

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Jakub Rawski

Media Research Issues, Volume 65, Issue 2 (250), 2022, pp. 93 - 108

https://doi.org/10.4467/22996362PZ.22.018.15609

The aim of this article is to analyse topos of a vampire in the “Midnight Mass” series (2021). Due to the unique, religious aspect of the series, it seems necessary to answer the following questions: to what semantic extent does Netflix’s production bring new content to the current evolution of the image of the “bloodsucker” in culture? Why the connection of vampirism and religiosity seems like a novelty, although such representations have already appeared in earlier works? Why the connection between vampirism and religion, when such representations have already appeared in earlier works, is a novelty? What references and parallels can be observed in the “Midnight Mass” series that relate to the famous novels by Bram Stoker, Stephen King, Anne Rice and films by Friedrich Wilhelm Murnau or Werner Herzog? The methodology used in this article is based on categories developed on the basis of the semiotics of popular culture (evolution of the intermedia image of a vampire), theory of mass communication (convergent contexts) and comparative research (account of the use of motives between “Midnight Mass” and earlier works in which the bloodsucker topos is manifested). The cognitive value of the article is based on the demonstration of the broadening of the semantic field of vampirism vampirism in the religious context, which appeared in Mike Flanagan’s series.

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