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Issue 3 (2015)

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Publication date: 29.12.2015

Licence: None

Editorial team

Editor-in-Chief Piotr Jedynak

Issue content

Magdalena Dołhasz

Jagiellonian Journal of Management, Issue 3 (2015), Volume 1, pp. 141 - 154

https://doi.org/10.4467/2450114XJJM.15.011.4468

To meet the increasing activity of consumers, companies in their market activities seek new solutions in the use of (traditional and non-standard) marketing communication instruments.
The study identifies and describes the selected directions of modern marketing communications of companies in Poland through the prism of the attitudes of the Polish consumer – the recipient of these activities. The emergence of new types of consumers contributes to the development of new trends in marketing communications, such as, buzzmarketing, viral marketing, guerrilla marketing, customer publishing, ambush marketing and ambient media.

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Magdalena Jaworek, Anna Dyląg

Jagiellonian Journal of Management, Issue 3 (2015), Volume 1, pp. 155 - 174

https://doi.org/10.4467/2450114XJJM.15.012.4469
This article refers to the phenomenon of employee engagement as one of the key aspects of contemporary human resources management. The concept of professional engagement is a multi-dimensional approach relating to the positively understood effects of work, welfare of on employee, and optimization of the organization and its environment. Job engagement is believed to be strongly related to such processes as introduction of change in organizations, quality and performance issues, customer satisfaction or health, and effectiveness of people and organizations. Following the widely recognized in occupational health psychology model of Karasek (1979) and its further expansions, the authors of this article look upon work engagement as a subjective, psychological state of employees that emerges in certain circumstances, namely a “healthy” work environment. Following Kara-
sek’s thinking it was hypothesised that perception of managable workload and sufficient autonomy will lead to the most required effects, such as higher levels of job engagement and its positive consequences.
Thus, the specific purpose of this article is to investigate the way employees perceive their work environment in terms of workload and job autonomy in relation to job engagement. The empirical research was conducted from the perspective of the analysis of professional activity depending on the gender of respondents, limitations of social roles and the situation of women in Poland. The authors of the article conducted a questionnaire survey on a sample of 748 economically active persons, both women and men. The analyses showed statistically significantly higher levels of all three examined dimensions of job engagement (i.e. absorption, dedication, vigour) in women compared to men, together with a lower level of control (professional autonomy) declared by women. Control was a clear predictor of work engagement, to a similar extent in both men and women. In contrast, the relationship of workload with absorption, dedication and vigour proved to be variable and dependent on gender.
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Piotr Jedynak

Jagiellonian Journal of Management, Issue 3 (2015), Volume 1, pp. 175 - 187

https://doi.org/10.4467/2450114XJJM.15.013.4470

The article concerns one of the most important detailed risk management issues, namely, the risk related to key persons. In the theoretical part of the article, the author analyses the current status of the risk associated with key persons in the processes of management of companies. The empirical part contains the results of research conducted on a group of 44 service companies listed on the NewConnect. The research conducted brought about cognitive effects involving, inter alia, identification of ways of perception of the risk related to key persons and the expected potential consequences of its occurrence in the companies surveyed. The study primarily used the method of critical review of the literature and analysis of the content of disclosure documents of the surveyed companies.

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Karolina Korycka

Jagiellonian Journal of Management, Issue 3 (2015), Volume 1, pp. 189 - 201

https://doi.org/10.4467/2450114XJJM.15.014.4471
The study contains the results of research carried out among a homogenous group of young consumers – high school students. The studies sought to determine the motives of consumption in the examined group of men and women when making purchasing decisions. Their implementation required the use of the Scale of Motives of Consumption by Poraj-Weder and Maison. The tool diagnoses five types of motives of consumption. These include: status/distinction, control, affiliation, reward, value. The studies described are a pilot research. The research group consists of high school students of both sexes at the age of 18 years, living in the city of Radom and other surrounding smaller towns and villages.
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Monika Krasulak

Jagiellonian Journal of Management, Issue 3 (2015), Volume 1, pp. 203 - 215

https://doi.org/10.4467/2450114XJJM.15.015.4472
The article focuses on the potential of the use of gamification in the selection process, willingness to participate in this form of recruitment among young people (20–25 years of age) entering the labour market and the factors differentiating their willingness. Due to the lack of information on that subject on the Polish study field, this research has a pilot character. The data collected among 100 students who are about to enter the labour market. This group is significant because of the nature of the examined selection method – in theory it is young people – born after year 90 and making full use of information technology every day – they are to become the target group of this form of recruitment. They were subjected to statistical analysis with the use of the Chi-square test and the Pearson correlation coefficient. Research results confirmed the potential of this method of selection. According to the theoretical assumptions, gamification has been positively assessed by respondents. The vast majority of respondents expressed willingness to participate in recruitment with the help of gamification. The analysis has not revealed any significant differences between the adopted independent variables and the willingness to take part in this form of recruitment declared by respondents.
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Jerzy Rosiński

Jagiellonian Journal of Management, Issue 3 (2015), Volume 1, pp. 217 - 228

https://doi.org/10.4467/2450114XJJM.15.016.4473
The article points to the specific nature of social functioning of IT specialists in three areas (attitudes towards: superiors, co-workers, self-development). What is also described are the specifics of the development needs of this professional group. The characterization of IT specialists is preceded by the description and classification of improvement tools that are adequate to the individual stages in the development of social competencies. The author also refers to some of the latest tools for improvement of the competencies of IT specialists. Both classic and the latest tools are analysed and evaluated. Regarding the latest tools, the author focuses on the assessment of gamification.
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Sławomir Wyciślak

Jagiellonian Journal of Management, Issue 3 (2015), Volume 1, pp. 229 - 252

https://doi.org/10.4467/2450114XJJM.15.017.4474
The volatile, uncertain, complex and ambiguous environment means growing challenges for companies. New ideas could be inspiring for managers who cope with complex problems. One of the fields within which academics look for solutions is nature. The mechanism behind immunology system could also bring some stimulants for managers’ thinking. The response towards a disturbance factor of the immune system is an inspiration for identifying a resistance system of the company. From the methodological point of view, the system approach constitutes a framework for building comparisons between two different research areas, respectively – immunology and the company. The external barriers subsystem, the non-specific defence subsystem, the fuzzy specificity subsystem and the target-oriented (specific) defence subsystem constitute the resistance system of the company. In business practice, the resistance system was analysed with reference to the activities of one of the small companies.
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