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https://doi.org/10.4467/2450114XJJM.15.010.4264Słowa kluczowe: water resources management, efficiency of EU regulations, implementation of water policy directives, quality, outsourcing, total quality management, supply chain management, contagion, contagion effect, crisis, system approach, self learning, trade fairs, exhibitor, Hall’s model, contextuality of culture, fairs marketing communication, existence, management, fear, freedom, success, situational limitations, communication