Corporate Disputes Through Media Lens. A Crisis Communication Case Study
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RIS BIB ENDNOTECorporate Disputes Through Media Lens. A Crisis Communication Case Study
Data publikacji: 19.12.2015
Zeszyty Prasoznawcze, 2015, Tom 58, Numer 3 (223), s. 729 - 747
https://doi.org/10.4467/2299-6362PZ.15.049.4251Autorzy
Corporate Disputes Through Media Lens. A Crisis Communication Case Study
Through a case study analysis, this paper applies crisis communication theories and models to investigate how the vocal disputes and ownership controversies over the biggest Polish mobile operator were handled by Polish and international corporations. It specifically addresses such issues as necessity (or lack thereof) of maintaining open and unlimited communication with media and through media in crises, significance of media and their use by all parties involved, the role of the PR advisors during a major corporate conflict, and a self-bounded nature of communication during serious corporate controversies. The paper is aimed at bridging the gap between PR theory and practice, mainly by advising businesses how to handle crises and conflicts. The last notion on discrepancy between PR theory and practice is also based on an experience of the author, an academic and a seasoned PR practitioner, who participated in several crisis communication programs, including the one described in the study.
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Informacje: Zeszyty Prasoznawcze, 2015, Tom 58, Numer 3 (223), s. 729 - 747
Typ artykułu: Oryginalny artykuł naukowy
Tytuły:
Corporate Disputes Through Media Lens. A Crisis Communication Case Study
Corporate Disputes Through Media Lens. A Crisis Communication Case Study
Uniwersytet Warszawski, ul. Krakowskie Przedmieście 30, 00-927 Warszawa, Polska
Publikacja: 19.12.2015
Status artykułu: Otwarte
Licencja: Żadna
Udział procentowy autorów:
Korekty artykułu:
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