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Corporate Disputes Through Media Lens. A Crisis Communication Case Study

Data publikacji: 19.12.2015

Zeszyty Prasoznawcze, 2015, Tom 58, Numer 3 (223), s. 729 - 747

https://doi.org/10.4467/2299-6362PZ.15.049.4251

Autorzy

Jacek Barlik
Uniwersytet Warszawski, ul. Krakowskie Przedmieście 30, 00-927 Warszawa, Polska
Wszystkie publikacje autora →

Tytuły

Corporate Disputes Through Media Lens. A Crisis Communication Case Study

Abstrakt

Through a case study analysis, this paper applies crisis communication theories and models to investigate how the vocal disputes and ownership controversies over the biggest Polish mobile operator were handled by Polish and international corporations. It specifically addresses such issues as necessity (or lack thereof) of maintaining open and unlimited communication with media and through media in crises, significance of media and their use by all parties involved, the role of the PR advisors during a major corporate conflict, and a self-bounded nature of communication during serious corporate controversies. The paper is aimed at bridging the gap between PR theory and practice, mainly by advising businesses how to handle crises and conflicts. The last notion on discrepancy between PR theory and practice is also based on an experience of the author, an academic and a seasoned PR practitioner, who participated in several crisis communication programs, including the one described in the study.

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Informacje

Informacje: Zeszyty Prasoznawcze, 2015, Tom 58, Numer 3 (223), s. 729 - 747

Typ artykułu: Oryginalny artykuł naukowy

Tytuły:

Polski:

Corporate Disputes Through Media Lens. A Crisis Communication Case Study

Angielski:

Corporate Disputes Through Media Lens. A Crisis Communication Case Study

Autorzy

Uniwersytet Warszawski, ul. Krakowskie Przedmieście 30, 00-927 Warszawa, Polska

Publikacja: 19.12.2015

Status artykułu: Otwarte __T_UNLOCK

Licencja: Żadna

Udział procentowy autorów:

Jacek Barlik (Autor) - 100%

Korekty artykułu:

-

Języki publikacji:

Angielski