History of media and journalism

Invited to publish in the section are all those involved in matters of media history and journalism -from the earliest times up to the end of the twentieth century.  We take interest, in particular, in the historical aspects of the following research areas: history of media; journalism through the ages; history of media models and systems; legal environment of media; periodical press; radio and TV in Poland and elsewhere; sublocal, local and regional media; independent, clandestine and underground media; civilisation, political and social environment of media; methodological issues of media research and many others, since the presented thematic areas and problems are proposals that can be extended if other interesting subjects and results of research come to the fore.

Political communication

Welcomed in the section are papers on the following matters: actors of political communication (individual participants – leaders, and collective actors – parties, society, media); objects of political communication; forms, tools and images of political communication; language in political communication, political marketing, political PR; strategy of political communication, political communication at the international and inter-cultural level and many others, since the presented areas and issues are just proposals, the list of which can be extended should new interesting subjects and findings of the research made emerge.

Social communication

May we invite to publish in the section all those whose interests include matters of social communication, like, for instance: social marketing; mass communication; international communication; inter-cultural communication; relationships between actors of social communication; forms and tools of communication; media education; pop culture and many others, as the aforementioned areas are just proposals which can, if need be, get easily extended to include new and interesting subjects and results of research done in the field.

Visual communication

Invited to publish in this section are those taking interest in matters of visual communication including, inter alia: the theory of visual message, responsible designing of visual communication; typography (history, current status and prospects for its development in Poland and elsewhere); impact of visual information on social and cultural processes; role of visual information in modern education; impact of typography on the operation of functioning of social structures; various forms of visual communication and its functions in processes of providing information and influencing, and many  others, since the proposed thematic areas may be extended as soon as other interesting subjects and results of research become issues of the day.

Public relations and market communication

To publish in the section  are kindly invited all those interested in matters of  public relations and market communication. The thematic scope of the section embraces: the importance of public relations in business, politics, society; mechanisms of creation and management of the image of organisations and people; internal PR; investor relations; corporate social responsibility; crisis PR; measurement and assessment of PR effects; channels and forms of market communication; impact of social media on market communication; relations with media and many others, since the presented subjects are just  proposals that will be extended, new interesting research areas and new results of the research appearing.


Advertising

Invited to make contributions to the section are those taking interest in matters related to advertising communication. The thematic scope of the papers published here includes:  advertising creation mechanisms; cultural and media-related environment of message creation; psychological and  language-based measures of influence in persuasive messages, channels and forms of advertising communication (including ambient media); relations between the advertising broadcaster and the audience; influence of advertising on various types of the addressees; ways of constructing names and logotypes and many others, as the presented thematic areas are proposals to be extended with the appearance of new interesting subjects and results of the conducted research.

Ethics in business 

Invited to publish in the section are those interested in the ethical context of communication in public discourse, broadly termed linguistic issues in particular, including: the ethics in public speaking; ethical standards in advertising and market communication; moral thinking and its consequences for the language;  responsibility for words in business activities (including those image-building ones); language as a tool of social influence (also as far as adverse phenomena of manipulation and verbal attacks are concerned) and many others, for the above quoted thematic areas are just examples of the activities that can be also directed to other fields and new results of research as soon as they emerge.

Structure of the journal

News

Studies and papers

Reports

Reviews