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Issue 2 (7) 2019

2019 Next

Publication date: 20.12.2019

Licence: None

Issue content

Eliza Matusiak

Media Business Culture, Issue 2 (7) 2019, 2019, pp. 9 - 21

https://doi.org/10.4467/25442554.MBK.19.016.11580

Radio, in the era of new media convergence, has found a perfect place in the space of interactive media. Acceptance practices of audience have changed, because multimedia imply asynchronism, individualization, hypertextuality. The sound environment, the audiosphere, becomes the space of experience, the field of interactive reception events in which action is a constitutive element. In addition, artistic broadcasting gains new media, with the help of which it is possible to participate interactively in the course of the phonic story, which raises questions about the transformation of audio art in the culture of interaction.

The listeners gained the possibility of individually adapting the audio content to their own needs and requirements, also in the art of sound. In this article, the considerations will be focused around the specifics of the interactive audio play The Inspection Chamber produced by BBC. The aim of the article is to indicate a new creative approach taking place in the audio art and to characterize its features on the example of The Inspection Chamber in the context of the audio turn. The basis for the goal is to answer research questions about the place of sound art in interactive culture, the specificity of interactive audio theatre.

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Edyta Żyrek-Horodyska

Media Business Culture, Issue 2 (7) 2019, 2019, pp. 23 - 40

https://doi.org/10.4467/25442554.MBK.19.017.11581

The aim of the article is to discuss the books written by Marcin Kołodziejczyk, which could be described as an intergeneric journalistic project.The author of the article devotes attention to the reportages, the comics reportage (prepared by the journalist in cooperation with Marcin Podolec) and the novel, arguing that in each of these books the reader could easily find similar ideas and similar language. Therefore, such project could be discussed in the field of comparative media studies.

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Natalia Kowalska

Media Business Culture, Issue 2 (7) 2019, 2019, pp. 41 - 51

https://doi.org/10.4467/25442554.MBK.19.018.11582

The main aim of this article is to describe the nature of radio experiment, its genre pattern and relations with modern radio art and to define the ruling principles of this form. Literature Theory, journalism genres (both press and radio), genre’s pattern theory will be the referring points for this study.  Radio experiment can be understood as an autonomic radio genre, even though it is a very complex and internally diverse form. Experimental forms have been always outside of the mainstream radio research although they had an influence on the development of radio genres in the past and their contemporary form. This article describes the matters of structure, aesthetics and non-aesthetics in the field of audio experiment.

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Łukasz Przybysz

Media Business Culture, Issue 2 (7) 2019, 2019, pp. 55 - 68

https://doi.org/10.4467/25442554.MBK.19.019.11583

The paper is an introduction to research on the problem of stigmatisation of public relations in the Polish media, precisely ways of presenting PR in opinion magazines. PR has a rather negative social image influenced by the way the media present the field. Negative references occur quite often, which affects the image of public relations, its social perception, development and education. This is contrary to the idea of ​​PR understood as a strategic communication process, building and maintaining mutually beneficial relations. The approaches of the media and the society badly affect PR and escalate its misunderstanding. Trying to find a solution to the problem, we have established a four-party partnership between: 1) the Faculty of Journalism, Information and Book Studies of the University of Warsaw, 2) the Polish Public Relations Consultancies Association, 3) the Institute of Media Monitoring 4) and a major PR website Proto.pl. Together, we have decided to conduct research to outline the main areas of interest and the scale of the problem. Trying to get the best possible perspective and quality of materials, we have decided to focus on Polish opinion-forming magazines, which, we have assumed, would contain the most balanced and recognized content. We have conducted our analysis of six Polish magazines published from 2011 to 2016, searching for any references to PR. A detailed report from our research will be presented in the upcoming article, where we have collected and summarized the results to better understand how public relations is presented in the Polish media. Whereas this article serves as a theoretical basis and conceptualization for the discussed research.

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Beata Czechowska-Derkacz, Małgorzata Łosiewicz

Media Business Culture, Issue 2 (7) 2019, 2019, pp. 69 - 79

https://doi.org/10.4467/25442554.MBK.19.020.11584

This article’s objective is to discuss how the media present crisis situations related to violations of moral norms. The authors employ the symbolism of the Ten Commandments, with reference to one of them: “Thou Shall Not Bear False Witness…”.The case of Professor Jan Miodek, a well-known linguist accused of cooperation with the Security Service, was analysed. The communications crisis, triggered by the accusation, had a broad media resonance, hitting the emotions related to the heated political discussion about vetting at universities. The phenomenon of post-truth served as the interpretive context.

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Olga Białek-Szwed

Media Business Culture, Issue 2 (7) 2019, 2019, pp. 81 - 92

https://doi.org/10.4467/25442554.MBK.19.021.11585

The article will present the mechanism and areas that modern media, especially the press, use to implement materials on health and medicine. The author will also present problems arising in everyday communication between healthcare professionals and patients, which significantly determine the content published by mass media journalists.

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Andrzej Nowosad

Media Business Culture, Issue 2 (7) 2019, 2019, pp. 95 - 112

https://doi.org/10.4467/25442554.MBK.19.022.11586

Informal institutional communication on the labour market in the Balkans may indicate the creation of social networks across national and regional borders and inclusively within societies, which may indicate an increase in loss of confidence in the state and its labour market institutions. The text indicates examples of networks in Romania and Bulgaria and the necessary conditions for a contract in Turkey.

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Olga Dąbrowska-Cendrowska

Media Business Culture, Issue 2 (7) 2019, 2019, pp. 113 - 128

https://doi.org/10.4467/25442554.MBK.19.023.11587

Women’s press, as the element of Polish media system, was analysed by representatives of various field studies. They focused on both its content, formal features, ownership issues, definition problems and internal subsegmentation. This research is an attempt to fill the gap in the studies of women’s press content. For this reason, the main goal of this presentation is to analyse the profiles of politicians in luxury magazines in years 1990–2019. The research sample was chosen deliberately. It consists of 10 magazines. Eight of them belong to companies with foreign capitals (German – 5, Swiss – 3) and two belong to Polish ones. This means that nationality of the publishers, as an important element shaping women’s press market, was taken into consideration

Specific research goals: the dynamics of changes in the way politicians’ profiles were presented, dominant characters, quantitative relations between the profiles of Polish and foreign politicians, quantitative analysis of politicians gender and age.

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Jacek Wojsław

Media Business Culture, Issue 2 (7) 2019, 2019, pp. 129 - 144

https://doi.org/10.4467/25442554.MBK.19.024.11588

The subject of the article is research on events taking place in the Gdansk journalists’ environment in 1989. The presented analysis has shown how individual groups of Pomeranian journalists and their leaders reacted to dynamic changes related to the political breakthrough of  that year. What was the discussion of the participants of the dispute, on the one hand representing political and media system related to the People's Republic of Poland, on the other, the journalists who had so far been in opposition, often excluded from practicing the profession after the imposition of martial law. One of the most important conclusions is that the political environment that changed during 1989 significantly influenced the position of public journalists associated with the SD PRL. Hence, their stance could have been the subject of justified criticism as they were not credible.

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Piotr Kładoczny

Media Business Culture, Issue 2 (7) 2019, 2019, pp. 147 - 160

https://doi.org/10.4467/25442554.MBK.19.025.11589

A Blog is a hypertext genre with a large span of pattern in structural, pragmatic, cognitive and stylistic terms. This is due to its short history and large changes in Internet communication. The author of the blog must publish articles regularly for a long time to make money thanks to the blog. It introduces many modifications to the quality standard in order to match its activities. The most pronounced changes relate to the structure of the genre and include the addition of advertisements, sponsored articles, activation links and separate cards on the website (e.g. training, workshops, camps and shop). There is a strong influence of advertisers or principals who indirectly participate in the process of creating the text and assume the role of the message controller. Author's message is more likely than other blogs to be persuasive to promote their own activities and products. Presenting positive feedback on the products offered is one of the assumptions of the cognitive aspect of blogging. The second assumption is to build such an image of the author, which influences gaining confidence and acquiring as many visitors as possible to the blog. The style of blogging is very varied thematically and individually, and its main purpose is to realize pragmatic and cognitive assumptions.

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Marek Sokołowski

Media Business Culture, Issue 2 (7) 2019, 2019, pp. 161 - 172

https://doi.org/10.4467/25442554.MBK.19.026.11590

The article is a case study describing Ania’s Broda music CD project “Thousand Lakes”. The album consists of twenty songs, contains traditional music from Warmia &Mazury. The creation of the album was possible thanks to the modern way of acquiring funds in the form of crowdfunding. This implements that it is based on a new type of culture called the culture of co-creation. With the help of modern social media and by engaging many people, the artist gathered the necessary financial recourses needed to make a CD.

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Kinga Przybysz-Polakowska

Media Business Culture, Issue 2 (7) 2019, 2019, pp. 173 - 187

https://doi.org/10.4467/25442554.MBK.19.027.11591

Article includes a presentation and analysis of research (both qualitative and quantitative) conducted during 2019 summer on Facebook profiles that belong to Katarzyna Bonda and Katarzyna Puzyńska. Two-month monitoring of their profiles has delivered valuable data that enabled the verification two hypotheses. The Author assumed, that writer’s “call to action” phrases would positively influence fans’ reactions. The Author also assumed that  both writers would publish posts at the same pace. It turned out that call-to-action phrases are not that important in relationships with fans as one could expect. In addition, major differences between publication frequencies were discovered: Katarzyna Puzyńska was definitely more active. She published more diverse posts, that could be grouped in 4 categories (self-portraits, books’ promotion, nature, other). In Bonda’s case posts could be grouped into two categories (books’ promotion and personal ones). It was also noticed that both writers eagerly interacted with their fans using the potential that new media have.

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Barbara Świąder-Puchowska

Media Business Culture, Issue 2 (7) 2019, 2019, pp. 191 - 201

https://doi.org/10.4467/25442554.MBK.19.028.11592

The article presents the topics of death and dying in the works of the Israeli playwright Hanoch Levin, which are focused on them more or less. The text presents sources of the author's obsessive focus on this subject (including the death of his father and personal experience of war), as well as selected examples of its implementation, with particular emphasis on the drama Requiem.

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