„Analiza zawartości prasy” autorstwa Walerego Pisarka, która ukazała się 1983 roku, stała się ważną książką w popularyzacji analizy zawartości. Badacze mediów otrzymali monografię w języku polskim poświęconą w całości tej metodzie. Artykuł stanowi próbę pokazania, w jaki sposób badacze wykorzystywali analizę zawartości w rozwiązywaniu problemów badawczych w XXI wieku. Ze względu zarówno na wielość publikacji, w których wykorzystywano tę metodę, jak i na wymogi edytorsko-formalne, wprowadzono następujące kryteria wyboru: skupiono się na monografiach wydanych w latach 2001–2018; celowo zrezygnowano z artykułów, które zostały opublikowane na łamach periodyków naukowych; wybrano książki reprezentujące różne ośrodki akademickie. Starano się także pokazać wykorzystanie analizy zawartości prasy do badań mediów elektronicznych. Wydaje się, że takie podejście do tematu uwypukliło możliwość zastosowania tej metody w różnie zaprojektowanych badaniach mediów masowych.

The Reception of “Press Content Analysis” Textbook Among Media Researchers. A Contagious Research Method

“Press Content Analysis” written by Walery Pisarek in 1983, has become an important and significant book in the popularization of press content analysis. Media researchers received a monograph in Polish devoted entirely to this research method. The article is an attempt to show how researchers used content analysis to solve research problems in the 21st century. Due to the multitude of publications in which this method was used, as well as the editorial and formal requirements, the following selection criteria were introduced: The study focused on monographs published in 2001–2018, the articles published in scientific journals were excluded deliberately. Moreover the analysis covered books published by various academic institutions. Efforts were made to show the use of press content analysis for electronic media research. It seems that this approach highlights the possibility of using this method in contemporary mass media studies.

“Press Content Analysis” written by Walery Pisarek in 1983, has become an important and significant book in the popularization of press content analysis. Media researchers received a monograph in Polish devoted entirely to this research method. The article is an attempt to show how researchers used content analysis to solve research problems in the 21st century. Due to the multitude of publications in which this method was used, as well as the editorial and formal requirements, the following selection criteria were introduced: The study focused on monographs published in 2001–2018, the articles published in scientific journals were excluded deliberately. Moreover the analysis covered books published by various academic institutions. Efforts were made to show the use of press content analysis for electronic media research. It seems that this approach highlights the possibility of using this method in contemporary mass media studies.