Postawy lekarzy wobec aktywności w mediach społecznościowych
cytuj
pobierz pliki
RIS BIB ENDNOTEWybierz format
RIS BIB ENDNOTEPostawy lekarzy wobec aktywności w mediach społecznościowych
Data publikacji: 20.12.2019
Zarządzanie Mediami, 2020, Tom 8, Numer 1, s. 15 - 25
https://doi.org/10.4467/23540214ZM.19.018.11613Autorzy
Postawy lekarzy wobec aktywności w mediach społecznościowych
Attitudes of medical doctorstowards social media activity
The research aims to identify the level and the character of the participation of medical doctors and their perception of advantages and disadvantages of their activity in social media from the perspective of the process of building positive professional image. The method of subject literature review and the results of an online surveys conducted among 81 medical doctors have been applied in the article. Virtually all the survey participants (98,8%) admitted having a profile in social media with Facebook being the most popular one (83,3% of profiles). Only a small proportion of the respondents declare the professional character of their activity in social media, mostly taking place on LinkedIn (15,0%). The doctors considered restrictions on privacy (61,7%) and subjecting private life to assessments (53,1%) as the biggest disadvantage of the presence in social media. The advantages included the promotion of medical knowledge and preventive medicine (81,5%) and the possibility of creating positive professional image among prospective patients and in the medical society environment (77,8%) with 85,7% of respondents considering Facebook as the best medium to achieve the above.
American Medical Association, Principles of medical ethics, www.ama-assn.org/delivering-care/ethics/professionalism-use-social-media (dostęp: 7.04.2019).
Canon C.L., Moriarity A.K., Kalia V., Patel A.K., Personal Branding: A Primer for Radiology Trainees and Radiologists, „Journal of the American College of Radiology” 2017, nr 7, s. 971–975.
Chretien K., Farnan J.M., Greysen S.R., Kind T., To Friend or Not to Friend? Social Networking and Faculty Perceptions of Online Professionalism, „Academic Medicine” 2011, nr 86, s. 545–550.
Chretien K., Kind T., Social Media and Clinical Care: Ethical, Professional, and Social Implications, „Circulation” 2013, nr 13, s. 1413–1421.
Donahue B., Fox B., O’Hara B.L., Social Media in Pharmacy: Heeding Its Call, Leveraging Its Power, „Journal of the American Pharmacists Association” 2013, nr 53, s. 561–564.
Dorenda-Zabrowicz M., Marketing w Social Media, „Nowe Media. Studia i Rozprawy” 2018, nr 3, s. 59–61.
Dziadkiewicz A., Social media and start-ups, „Zarządzanie Mediami” 2015, t. 3 (4), s. 257–267.
Farnan J.M., Snyder S.L, Worster B.K. et al., Online Medical Professionalism: Patient and Public Relationships: Policy Statement from the American College of Physicians and the Federation of State Medical Boards, „Annals of Internal Medicine” 2013, nr 158, s. 620–627.
Fox S., Duggan M., Health Online 2013, Pew Research Center Internet & Technology 2013.
Househ M., The Use of Social Media in Healthcare: Organizational, Clinical, and Patient Perspectives, „Studies in Health Technology and Informatics” 2013, nr 183, s. 244–248.
Ibarra-Yruegas B.E., Camara-Lemarroy C.R., Loredo-Díaz L.E., Kawas-Valle O., Social Networks in Medical Practice, „Medicina Universitaria” 2015, s. 108–113.
Instagram, https://www.instagram.com (dostęp: 16.11.2019).
Kane B., Sands D., Guidelines for the Clinical Use of Electronic Mail with Patients, „Journal of the American Medical Informatics Association” 1998, nr 5, s. 104–111.
Kreft J., Za fasadą społeczności: elementy zarządzania nowymi mediami, Wydawnictwo Uniwersytetu Jagiellońskiego, Kraków 2015.
Kuczamer-Kłopotowska S., Rola mediów społecznościowych w komunikowaniu treści blogów w segmencie młodszych milenialsów, „Marketing i Rynek” 2018, t. 25, nr 4, s. 332–333.
Peck J.L., Social Media in Nursing Education: Responsible Integration for Meaningful Use, „The Journal of Nursing Education” 2014, nr 19, s. 164–169.
Safk o L., The Social Media Bible: Tactics, Tools and Strategies for Business Success, John Wiley & Sons Inc., Hoboken, NJ 2010.
Social media [hasło], [w:] Oxford Dictionary, https://en.oxforddictionaries.com/definition/social_media (dostęp: 20.11.2019).
Ventola C.L., Social Media and Health Care Professionals: Benefits, Risks, and Best Practices, „P&T: A Peer-Reviewed Journal for Formulary Management” 2014, nr 7, s. 491–520.
We Are Social and Hootsuite, Digital 2019: Poland, 2019.
Zarella D., The Social Media Marketing Book, O’Reilly, Sebastopol 2010.
Informacje: Zarządzanie Mediami, 2020, Tom 8, Numer 1, s. 15 - 25
Typ artykułu: Oryginalny artykuł naukowy
Tytuły:
Postawy lekarzy wobec aktywności w mediach społecznościowych
Attitudes of medical doctors towards social media activity
Wyższa Szkoła Bankowa w Gdańsku
Uniwersytet WSB Merito w Gdańsku
Publikacja: 20.12.2019
Status artykułu: Otwarte
Licencja: CC BY
Udział procentowy autorów:
Korekty artykułu:
-Języki publikacji:
PolskiLiczba wyświetleń: 1634
Liczba pobrań: 1223