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Management of on-air time in the context of programs required from public service broadcasting

Data publikacji: 2014

Zarządzanie Mediami, 2014, Tom 2, Numer 3, s. 129 - 139

https://doi.org/10.4467/23540214ZM.14.010.3572

Autorzy

Henryk Pietrzak
Uniwersytet Jagielloński w Krakowie, Polska, ul. Gołębia 24, 31-007 Kraków
Uniwersytet Rzeszowski, Aleja Rejtana 16c 35-959 Rzeszów
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Tytuły

Management of on-air time in the context of programs required from public service broadcasting

Abstrakt

In order to accomplish the mission of a public radio it is necessary to manage the broadcasting time adequately, taking into account the mission-related objectives, such as production of programs focusing on matters important for local communities. Public radio should be perceived by the audience as a reliable and trustworthy source of information. At the same time it should compete for young listeners and improve attractiveness of the program without excessive commercialization. Therefore, being a public station, Radio Rzeszów SA broadcasts a wide variety of programs focusing on information, opinions, culture, entertainment, education and sport, in compliance with its mission. Moreover, the schedule of programs is designed taking into account the criteria for the preferred programs, as defined by the National Broadcasting Council. The numerous mission-related tasks of a public broadcasting entity include programs for national and ethnic minorities. Polskie Radio Rzeszów produces and broadcasts the most refined genres of radio journalism, such as reportage and radio drama.In Rzeszów Radio these are programs for Ukrainian and Łemko minorities. The related achievements are presented in the article, which also discusses the findings of Radio Rzeszów monitoring conducted by the National Broadcasting Council as well as a survey commissioned by us.

Bibliografia

Broadcasting Act dated 29 December 1992, “Journal of Laws” 1993, No. 7, item 34, as amended.

Pietrzak H., Nowe podmioty przestrzeni medialnej (New Entities in Media Sphere), Wydawnic­two Uniwersytetu Rzeszowskiego, Rzeszów 2012.

Monitoring Report for Rzeszów Radio, by the Social Change Unit, at the Institute of Sociology, University of Warsaw, dated 11.03.2012.

Survey Report for Rzeszów Radio, conducted by the Institute of Social and Marketing Research, Lublin, June 2013.

Informacje

Informacje: Zarządzanie Mediami, 2014, Tom 2, Numer 3, s. 129 - 139

Typ artykułu: Oryginalny artykuł naukowy

Tytuły:

Polski:

Management of on-air time in the context of programs required from public service broadcasting

Angielski:

Management of on-air time in the context of programs required from public service broadcasting

Autorzy

Uniwersytet Jagielloński w Krakowie, Polska, ul. Gołębia 24, 31-007 Kraków

Uniwersytet Rzeszowski, Aleja Rejtana 16c 35-959 Rzeszów

Publikacja: 2014

Status artykułu: Otwarte __T_UNLOCK

Licencja: Żadna

Udział procentowy autorów:

Henryk Pietrzak (Autor) - 100%

Korekty artykułu:

-

Języki publikacji:

Angielski