Czas hybrydowy jako ważna zmienna w konsumpcji mediów – kontekst gospodarki uwagi
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RIS BIB ENDNOTEHybrid Time as a Critical New Variable in Media Consumption – Context of the Attention Economy
Data publikacji: 21.06.2021
Zeszyty Prasoznawcze, 2021, Tom 64, Numer 2 (246), s. 9-21
https://doi.org/10.4467/22996362PZ.21.008.13473Autorzy
Hybrid Time as a Critical New Variable in Media Consumption – Context of the Attention Economy
The article aims to draw attention to the growing importance of the time variable in media consumption research in a situation of a specific oversupply of content concerning consumer expectations. One of the new phenomena in media consumption is the parallel use of multiple media and content at the same time (multitasking). The traditional division of daily time into working, home, and free time is losing importance, and media consumption occurs in hybrid time. The article reviews the literature on selected research and the concept of media consumption time and the attention economy. The report highlights the need for an in-depth study on the impact of hybrid media consumption on the work environment and private life.
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Informacje: Zeszyty Prasoznawcze, 2021, Tom 64, Numer 2 (246), s. 9-21
Typ artykułu: Oryginalny artykuł naukowy
Tytuły:
Hybrid Time as a Critical New Variable in Media Consumption – Context of the Attention Economy
Wydział Dziennikarstwa, Informacji i Bibliologii, Uniwersytet Warszawski
Instytut Informatyki i Gospodarki Cyfrowej Kolegium Analiz Ekonomicznych SGH
Publikacja: 21.06.2021
Status artykułu: Otwarte
Licencja: CC BY-NC-ND
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AngielskiLiczba wyświetleń: 1092
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Czas hybrydowy jako ważna zmienna w konsumpcji mediów – kontekst gospodarki uwagi
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