Hybrid Time as a Critical New Variable in Media Consumption – Context of the Attention Economy

Tadeusz Kowalski; Bohdan  Jung

Hybrid Time as a Critical New Variable in Media Consumption – Context of the Attention Economy

Data publikacji: 21.06.2021

Zeszyty Prasoznawcze, 2021, Tom 64, Numer 2 (246), s. 9 - 21

https://doi.org/10.4467/22996362PZ.21.008.13473

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Tytuły

Hybrid Time as a Critical New Variable in Media Consumption – Context of the Attention Economy

Abstrakt

The article aims to draw attention to the growing importance of the time variable in media consumption research in a situation of a specific oversupply of content concerning consumer expectations. One of the new phenomena in media consumption is the parallel use of multiple media and content at the same time (multitasking). The traditional division of daily time into working, home, and free time is losing importance, and media consumption occurs in hybrid time. The article reviews the literature on selected research and the concept of media consumption time and the attention economy. The report highlights the need for an in-depth study on the impact of hybrid media consumption on the work environment and private life.

Słowa kluczowe

media consumption, attention economy, multitasking, hybrid time of media consumption, media research

Bibliografia

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HYBRIriD tiME AS A criticAL NEW VAriABle IN MEDIA CONSUMPtiON… 21

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Informacje

Informacje: Zeszyty Prasoznawcze, 2021, Tom 64, Numer 2 (246), s. 9 - 21

DOI: https://doi.org/10.4467/22996362PZ.21.008.13473

Typ artykułu: Oryginalny artykuł naukowy

Tytuły:

Polski:

Hybrid Time as a Critical New Variable in Media Consumption – Context of the Attention Economy

Angielski:

Hybrid Time as a Critical New Variable in Media Consumption – Context of the Attention Economy

Autorzy

Tadeusz Kowalski

https://orcid.org/0000-0002-0900-4468

Wydział Dziennikarstwa, Informacji i Bibliologii, Uniwersytet Warszawski

Bohdan Jung

https://orcid.org/0000-0003-1361-4768

Instytut Informatyki i Gospodarki Cyfrowej Kolegium Analiz Ekonomicznych SGH

Publikacja: 21.06.2021

Status artykułu: Otwarte

Licencja: CC BY-NC-ND

Udział procentowy autorów:

Tadeusz Kowalski (Autor) - 50%

Bohdan Jung (Autor) - 50%

Korekty artykułu:

Języki publikacji:

Angielski

Liczba wyświetleń: 992

Liczba pobrań: 687

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