Ali A. (2020). Visualizing the Social Media Universe in 2020 [https://visualcapitalist.us4.list-manage.com/track/click?u=787ca025a48482a42656aec0f&id=dd334e156c&e=a3caf608f5; 31.08.2020]. Baron R. (1995). The Passive People Meter: An Agency Perspective. Journal of Advertising Research, vol. 35, no. 2, p. RC-2(3). Gale Academic OneFile [https://go.gale.com/ps/anonymous?id=GALE%7CA17042826&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=00218499&p=AONE&sw=w; 30.08.2020]. Berkowitz J. (2010). The History of Car Radios. Car and Driver, 25.10.2010 [https://www.caranddriver.com/features/a15128476/the-history-of-car-radios/; 10.09.2020]. Fessenden T. (2017). The Most Hated Online Advertising Techniques [https://www.nngroup.com/articles/most-hated-advertising-techniques/; 6.11.2020]. Gershuny J. (2009). Harvey’s Hypercodes and the “Propogram” – More Than 24 Hours per Day? International Journal of Time Use Research, vol. 6 (2), p. 193–199. Goldhaber M.H. (1997). The Attention Economy and the Net. First Monday, vol. 2(4) [https://doi.org/10.5210/fm.v2i4.519; 30.08.2020]. Harvey A.S. (1978). Discretionary Time – Activities in Context. Dalhousie University Working Paper no. 3. Halifax. Harvey A.S. (1984). Special Time Budget Measures. In: A.S. Harvey, A. Szalai, D. Elliott, P. Stone, S. Clark (eds.). Time Budget Research – An ISSC Workbook in Comparative Analysis (p. 116–135). Frankfurt. Lanham R. (2007). The Economics of Attention: Style and Substance in the Age of Information. Chicago. Mark G., Gudith D., Klocke U. (2008). The Cost of Interrupted Work: More Speed and Stress. In: CHI 08: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, April 2008 (p. 107–110) [https://doi.org/10.1145/1357054.1357072; 6.11.2020]. Maryńczak R. (2000). Telemetria. Pomiar widowni telewizyjnej – podstawa wyceny czasu reklamowego. Zeszyty Naukowe Akademii Ekonomicznej w Krakowie, nr 558, p. 125–135. Mayer-Schonberger V., Cukier K. (2014). Big Data. Rewolucja, która zmieni nasze myślenie, pracę i życie. Translated by M. Głatki. Warszawa. Pernice K. (2018). Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop [https://www.nngroup.com/articles/banner-blindness-old-and-new-findings/; 6.11.2020]. HYBRIriD tiME AS A criticAL NEW VAriABle IN MEDIA CONSUMPtiON… 21 Qualman E. (2011). Socialnomics. How Social Media Transforms the Way We Live and Do Business. Hoboken, NJ. Simon H.A. (1994). The Bottleneck of Attention: Connecting Thought with Motivation. In: W.D. Spaulding (eds.). Nebraska Symposium on Motivation, Vol. 41. Integrative Views of Motivation, Cognition, and Emotion (p. 1–21). Lincoln, NE. Simon H.A. (1969). Designing Organizations for an Information-Rich World, PDF file [https://zeus.zeit.de/2007/39/simon.pdf; 2.10.2020]. Webster J.G. (2014). The Marketplace of Attention. How Audiences Take Shape in a Digital Age. London. Webography Big Data Statistics for 2020 [https://techjury.net/blog/big-data-statistics/#gref; 10.09.2020]. Digital Consumer Survey 2019 [https://www.nielsentam.tv/dcs2019/; 6.11.2020]. Facebook Reports Second Quarter 2020 Results [https://www.nasdaq.com/press-release/facebook-reports-second-quarter-2020-results-2020–07–30; 30.09.2020]. History and Evolution of Smartphones. (2020) [https://simpletexting.com/where-have-we-come-since-the-first-smartphone/; 10.09.2020]. History of Mobile Phones and the First Mobile Phone. (2020) [https://www.uswitch.com/mobiles/guides/history-of-mobile-phones/; 10.09.2020]. Laptop Computer History. (2020) [https://www.computerhope.com/history/laptop.htm; 10.09.2020]. Tablet History. (2020) [http://www.newsday.com/business/technology/tablet-history-dates-back-two-decades-before-ipad-1.6332871; 10.09.2020]. The Out of Home Advertising Association of America (OAAA) [https://oaaa.org/AboutOOH/OOHBasics/HistoryofOOH.aspx; 10.09.2020]. The State of Attention Report 2018 [https://prezi.com/resources/2018-state-of-attention-report/; 2.11.2020]. Worldometers [https://www.worldometers.info/pl/; 31.08.2020].