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Transformations of women’s representation in media of transitional Post-Soviet society (study of women’s magazines Rabotnitsa and Krestyanka, 1971-2010)

Data publikacji: 2014

Zarządzanie Mediami, 2014, Tom 2, Numer 4, s. 169-191

https://doi.org/10.4467/23540214ZM.14.013.3575

Autorzy

Katerina Sirinyok-Dolgaryova
Department of Journalism, Zaporizhzhya National University, Ukraine Office 207, 66-A, Zhukovsky Street, Zaporizhzhya, UKRAINE, 69063
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Tytuły

Transformations of women’s representation in media of transitional Post-Soviet society (study of women’s magazines Rabotnitsa and Krestyanka, 1971-2010)

Abstrakt

This article examines transformations of females' representation in women's magazines of Soviet and Post-Soviet times. The paper is based on case study of two domestic publications Rabotnitsa and Krestyanka of two decades before Soviet Union's collapse (1971-1990) and two decades after it (1991-2010). Using the method of content analysis, texts, visuals and advertising are analyzed in terms of portraying women as of their gender and social roles, occupational images, beauty types, body languages, and job representations. Range of topics of the women's magazines of two periods under research are compared. Major inference of the study is that Soviet propaganda and communist values are replaced by a western-style image of a woman in Post-Soviet women's magazines, yet still influenced by traditional Slavic views of womanhood.

Bibliografia

Pobierz bibliografię

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Informacje

Informacje: Zarządzanie Mediami, 2014, Tom 2, Numer 4, s. 169-191

Typ artykułu: Oryginalny artykuł naukowy

Autorzy

Department of Journalism, Zaporizhzhya National University, Ukraine Office 207, 66-A, Zhukovsky Street, Zaporizhzhya, UKRAINE, 69063

Publikacja: 2014

Status artykułu: Otwarte __T_UNLOCK

Licencja: Żadna

Udział procentowy autorów:

Katerina Sirinyok-Dolgaryova (Autor) - 100%

Korekty artykułu:

-

Języki publikacji:

Angielski

Transformations of women’s representation in media of transitional Post-Soviet society (study of women’s magazines Rabotnitsa and Krestyanka, 1971-2010)

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