Media Management: The Attention Perspective
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RIS BIB ENDNOTEMedia Management: The Attention Perspective
Data publikacji: 2022
Zarządzanie Mediami, 2022, Tom 10, Numer 1, s. 1 - 21
https://doi.org/10.4467/23540214ZM.22.001.16923Autorzy
Media Management: The Attention Perspective
With media being one of the first sectors of the information economy to be fully (i.e. with respect to its design, production, distribution, and consumption) digitized, an era of its management has come to an end. Existing boundaries between different media types have collapsed, as well as all limitations about time and space of media dissemination. However, this seemingly limitless expansion of media markets and media overabundance has come across a new barrier, which is that of human/consumers’attention needed for media consumption. Given shortening attention spans (as documented by empirical research), attention is increasingly perceived as the most valuable resource for the media sector and new strategies for attracting, retaining and sustaining attention must be devised and managed. Managing attention is now becoming the new core of media management.
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Informacje: Zarządzanie Mediami, 2022, Tom 10, Numer 1, s. 1 - 21
Typ artykułu: Oryginalny artykuł naukowy
Tytuły:
Media Management: The Attention Perspective
Media Management: The Attention Perspective
Instytut Informatyki i Gospodarki Cyfrowej Kolegium Analiz Ekonomicznych SGH
Wydział Dziennikarstwa, Informacji i Bibliologii, Uniwersytet Warszawski
Publikacja: 2022
Status artykułu: Otwarte
Licencja: CC BY
Udział procentowy autorów:
Korekty artykułu:
-Języki publikacji:
Angielski