Does Gojek as “Super App” Capable of Helping Its Small and Medium Enterprises (SMEs) Partner During Pandemic? A Case Study in Local Enterprenuer in Mataram, West Nusa Tenggara, Indonesia

Fitri  Rachmayanti; Raden Bagus Faizal Irany Sidharta

Does Gojek as “Super App” Capable of Helping Its Small and Medium Enterprises (SMEs) Partner During Pandemic? A Case Study in Local Enterprenuer in Mataram, West Nusa Tenggara, Indonesia

Publication date: 21.10.2022

Zoon Politikon, 2022, 13/2022, pp. 256 - 270

https://doi.org/10.4467/2543408XZOP.22.009.16596

Authors

Pobierz pełny tekst

PDF

Titles

Does Gojek as “Super App” Capable of Helping Its Small and Medium Enterprises (SMEs) Partner During Pandemic? A Case Study in Local Enterprenuer in Mataram, West Nusa Tenggara, Indonesia

Abstract

As the primary generator of economic development impacted by COVID-19, this study examines and compares the situation of SMEs in Mataram, West Nusa Tenggara, Indonesia, before and after collaborating with Gojek to assist them in surviving the pandemic. Gojek can assist its SMEs partners by supporting them in transitioning to digital practices. This study used a t-test paired to compare the same object but in different periods. The researchers implemented purposive sampling, and the sample is 1215 SMEs in Mataram that joined Gojek. Using paired samples correlations, the transaction indicator relationship between before joining Gojek and after joining Gojek is real and positive.

Keywords

Small and Medium-sized Enterprises (SMEs); Gojek; Pandemic; Innovation; Marketing Strategy

References

Download references

Dimson, J., Mladenov, Z., Sharma, R., Tadjeddine, K. (2020, October 13). COVID-19 and European small and MEDIUM-SIZE enterprises: How they are weathering the storm. https://www.mckinsey.com/industries/public-and-social-sector/our-insights/covid-19-and-european-small-and-medium-size-enterprises-how-theyare-weathering-the-storm [3.02.2022].

European Commission (2016, 24th February). Which criteria need to be checked and what are the thresholds? (Article 2). User Guide to the SME Definition, (2016)956541, 10-10.

Gojek Newsroom (2022, June 24). Kementerian Koperasi Dan UKM Tunjuk Ekosistem Gojek Sebagai solusi UMKM Bangkit di Sulawesi Selatan. https://newsroom.gojek.com/en-id/news/kementerian-koperasi-dan-ukm-tunjuk-ekosistem-gojek-sebagai-solusiumkm-bangkit-di-sulawesi-selatan/ [21.09.2022].

Jayani, D.H. (2021, August 12). UMKM Indonesia Bertambah 1,98% Pada 2019: Databoks. Pusat Data Ekonomi dan Bisnis Indonesia. https://databoks.katadata.co.id/datapublish/2021/08/12/umkmindonesia-bertambah-198-pada-2019[21.09.2022].

KemenkopUKM (n.d.). https://kemenkopukm.go.id/dataumkm/?UN5ZMLeh1aT0hJjVx5rPyxwcZkeuboGqUhQ92UQRD96YoMG3Ha [20.09.2022].

Kementrian Koperasi dan UKM Republik Indonesia. (2020, April). 5 Klaster Masalah UMKM saat Pandemi. Cooperative, No. 02, 5-5. [21.09.2022].

Ministry of the Cooperatives (2018). Small and Medium Enterprises in West Nusa Tenggara. http://diskop.ntbprov.go.id/jumlah-ukm-sentb-data-bps-tahun-2006-2017/ [21.09.2022].

OECD (2018). SME and Entrepreneurship Policy in Indonesia 2018, OECD Studies on SMEs and Entrepreneurship, OECD Publishing, Paris. https://doi.org/10.1787/9789264306264-en [3.02.2022].

Rahman, D.F. (2020, October 01). Most small businesses could shut down in six MONTHS: UNIDO. https://www.thejakartapost.com/paper/2020/10/01/most-small-businesses-could-shutdown-in-six-months-unido.html [4.02.2022]

Republika.co.id (2020, October 19). Gojek Dukung Kominfo Percepat Digitalisasi UMKM. https://www.republika.co.id/berita/qig6wu383/gojek-dukung-kominfo-percepat-digitalisasi-umkm [21.09.2022].

Sasongko, D. (2020, August 24). UMKM Bangkit, Ekonomi Indonesia Terungkit. Kementrian Keuangan Republik Indonesia. https://www.djkn.kemenkeu.go.id/artikel/baca/13317/UMKMBangkit-Ekonomi-Indonesia-Terungkit.html [20.09.2022].

The Jakarta Post (2019, August 27). Gojek is once again in Fortune’s top-20 list of companies changing the world. https://www.thejakartapost.com/adv/2019/08/27/gojek-once-again-in-fortunestop-20-list-of-companies-changing-the-world.html [9.02.2022]

West Nusa Tenggara Province Website (2019, November 26). Gojek di NTB Makin Diminati. Ingin Dukung Industrialisasi & Zero Waste. Does Gojek as “Super App” Capable of Helping Its Small and Medium-sized Enterprises (Smes) Partner During Pandemic? https://www.ntbprov.go.id/post/program-unggulan/gojek-di-ntbmakin-diminati-ingin-dukung-industrialisasi-zero-waste [21.09.2022].

The World Bank (2020). Small and Medium Enterprises (SMEs) Finance. https://www.worldbank.org/en/topic/smefinance [3.02.2022]

Information

Information: Zoon Politikon, 2022, 13/2022, pp. 256 - 270

DOI: https://doi.org/10.4467/2543408XZOP.22.009.16596

Article type: Original article

Titles:

Polish:

Does Gojek as “Super App” Capable of Helping Its Small and Medium Enterprises (SMEs) Partner During Pandemic? A Case Study in Local Enterprenuer in Mataram, West Nusa Tenggara, Indonesia

English:

Does Gojek as “Super App” Capable of Helping Its Small and Medium Enterprises (SMEs) Partner During Pandemic? A Case Study in Local Enterprenuer in Mataram, West Nusa Tenggara, Indonesia

Authors

Fitri Rachmayanti

https://orcid.org/0000-0002-8693-5274

Collegium Civitas

Raden Bagus Faizal Irany Sidharta

https://orcid.org/0000-0003-1178-6988

Bumigora University, Mataram, Indonesia

Published at: 21.10.2022

Article status: Open

Licence: CC BY-SA

Percentage share of authors:

Fitri Rachmayanti (Author) - 50%

Raden Bagus Faizal Irany Sidharta (Author) - 50%

Article corrections:

Publication languages:

English

View count: 728

Number of downloads: 404

<p> Does Gojek as “Super App” Capable of Helping Its Small and Medium Enterprises (SMEs) Partner During Pandemic? A Case Study in Local Enterprenuer in Mataram, West Nusa Tenggara, Indonesia</p>

Download xml