Capitalism Ate My Sleep but ASMR Brought It Back. Sleep as a Manageable Commodity in the Autonomous Sensory Meridian Response Online Community

Joanna  Łapińska

Capitalism Ate My Sleep but ASMR Brought It Back. Sleep as a Manageable Commodity in the Autonomous Sensory Meridian Response Online Community

Publication date: 15.06.2022

Zoon Politikon, 2022, 13/2022, pp. 34 - 59

https://doi.org/10.4467/2543408XZOP.22.003.15949

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Capitalism Ate My Sleep but ASMR Brought It Back. Sleep as a Manageable Commodity in the Autonomous Sensory Meridian Response Online Community

Abstract

This article focuses on the perception of sleep in the digital culture of autonomous sensory meridian response (ASMR), examining both viewer-listeners’ online discussions about the impact of ASMR videos on their sleep and the content of audiovisual materials published on YouTube. The paper posits that sleep is viewed in two ways in the ASMR community; on the one hand, in a capitalist sense as a manageable and controllable object, and, on the other, as an element that escapes this discourse. The ASMR culture, while affirming contemporary normative sleep patterns, simultaneously invites its enthusiasts to slow down, unwind, and relax, thereby aligning itself with the slow movement.

Keywords

ASMR, sleep management, critical sleep studies, capitalism, slow movement

References

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Capitalism Ate My Sleep but ASMR Brought It Back. Sleep as a Manageable Commodity in the Autonomous Sensory Meridian Response Online Community

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Information

Information: Zoon Politikon, 2022, 13/2022, pp. 34 - 59

DOI: https://doi.org/10.4467/2543408XZOP.22.003.15949

Article type: Original article

Titles:

Polish:

Capitalism Ate My Sleep but ASMR Brought It Back. Sleep as a Manageable Commodity in the Autonomous Sensory Meridian Response Online Community

English:

Capitalism Ate My Sleep but ASMR Brought It Back. Sleep as a Manageable Commodity in the Autonomous Sensory Meridian Response Online Community

Authors

Joanna Łapińska

https://orcid.org/0000-0002-6634-1778

Universität Wien, Institut für Theater-, Film- und Medienwissenschaft, Wien, Austria

Published at: 15.06.2022

Article status: Open

Licence: CC BY-SA

Percentage share of authors:

Joanna Łapińska (Author) - 100%

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Publication languages:

English

View count: 917

Number of downloads: 1117

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