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https://doi.org/10.4467/25439561KSR.16.012.6465Słowa kluczowe: mass culture, popular culture, russian culture, society, Russia, mass culture, russian formalists, evolution of literature, film semiotics, mass culture, the Russian culture, the Russian Orthodox Church, Russia, conservatism, mass culture, threat to nationalistic culture, Russia, pop culture, russian contemporary sociology, journalistic culture in Poland, Russia, journalism ethics and principles, values, norms, Polish-Russian relations, detective fiction, post Soviet society, sensationalistic genre, “red detective”, bojevik, lubok, funny cards, mass culture, folk artists, ideas of Russian society, Bulgarian popular culture, historical Tv-series, religious minorities, stereotypes, blogosphere, literary blog, Croatian literature, Internet, bard, Romanticism, folk character, national poetry, Ukraine, comic book, pop culture, Zigomar, Serbia, Aleksandar Zograf