Does Gojek as “Super App” Capable of Helping Its Small and Medium Enterprises (SMEs) Partner During Pandemic? A Case Study in Local Enterprenuer in Mataram, West Nusa Tenggara, Indonesia

Fitri  Rachmayanti; Raden Bagus Faizal Irany Sidharta

Does Gojek as “Super App” Capable of Helping Its Small and Medium Enterprises (SMEs) Partner During Pandemic? A Case Study in Local Enterprenuer in Mataram, West Nusa Tenggara, Indonesia

Data publikacji: 21.10.2022

Zoon Politikon, 2022, 13/2022, s. 256 - 270

https://doi.org/10.4467/2543408XZOP.22.009.16596

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Tytuły

Does Gojek as “Super App” Capable of Helping Its Small and Medium Enterprises (SMEs) Partner During Pandemic? A Case Study in Local Enterprenuer in Mataram, West Nusa Tenggara, Indonesia

Abstrakt

As the primary generator of economic development impacted by COVID-19, this study examines and compares the situation of SMEs in Mataram, West Nusa Tenggara, Indonesia, before and after collaborating with Gojek to assist them in surviving the pandemic. Gojek can assist its SMEs partners by supporting them in transitioning to digital practices. This study used a t-test paired to compare the same object but in different periods. The researchers implemented purposive sampling, and the sample is 1215 SMEs in Mataram that joined Gojek. Using paired samples correlations, the transaction indicator relationship between before joining Gojek and after joining Gojek is real and positive.

Słowa kluczowe

Small and Medium-sized Enterprises (SMEs); Gojek; Pandemic; Innovation; Marketing Strategy

Bibliografia

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European Commission (2016, 24th February). Which criteria need to be checked and what are the thresholds? (Article 2). User Guide to the SME Definition, (2016)956541, 10-10.

Gojek Newsroom (2022, June 24). Kementerian Koperasi Dan UKM Tunjuk Ekosistem Gojek Sebagai solusi UMKM Bangkit di Sulawesi Selatan. https://newsroom.gojek.com/en-id/news/kementerian-koperasi-dan-ukm-tunjuk-ekosistem-gojek-sebagai-solusiumkm-bangkit-di-sulawesi-selatan/ [21.09.2022].

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Republika.co.id (2020, October 19). Gojek Dukung Kominfo Percepat Digitalisasi UMKM. https://www.republika.co.id/berita/qig6wu383/gojek-dukung-kominfo-percepat-digitalisasi-umkm [21.09.2022].

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Informacje

Informacje: Zoon Politikon, 2022, 13/2022, s. 256 - 270

DOI: https://doi.org/10.4467/2543408XZOP.22.009.16596

Typ artykułu: Oryginalny artykuł naukowy

Tytuły:

Polski:

Does Gojek as “Super App” Capable of Helping Its Small and Medium Enterprises (SMEs) Partner During Pandemic? A Case Study in Local Enterprenuer in Mataram, West Nusa Tenggara, Indonesia

Angielski:

Does Gojek as “Super App” Capable of Helping Its Small and Medium Enterprises (SMEs) Partner During Pandemic? A Case Study in Local Enterprenuer in Mataram, West Nusa Tenggara, Indonesia

Autorzy

Fitri Rachmayanti

https://orcid.org/0000-0002-8693-5274

Collegium Civitas

Raden Bagus Faizal Irany Sidharta

https://orcid.org/0000-0003-1178-6988

Bumigora University, Mataram, Indonesia

Publikacja: 21.10.2022

Status artykułu: Otwarte

Licencja: CC BY-SA

Udział procentowy autorów:

Fitri Rachmayanti (Autor) - 50%

Raden Bagus Faizal Irany Sidharta (Autor) - 50%

Korekty artykułu:

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Angielski

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Liczba pobrań: 384

<p> Does Gojek as “Super App” Capable of Helping Its Small and Medium Enterprises (SMEs) Partner During Pandemic? A Case Study in Local Enterprenuer in Mataram, West Nusa Tenggara, Indonesia</p>

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