“Huffinization” of media content

Mariana Petrova

Tytuły

„Huffinizacja” treści medialnych

Abstrakt

“Huffinization” of media content

Convergence has contributed to placing some media contents on different electronic platforms. Bloggers and internet users have almost taken professional journalist’s place. The evolution has affected all branches of media sector, the citizen journalism has entered into the new media and social networks have become a source of information for many people. New models of media content management are primarily targeted at reducing costs and increasing profits and at splitting off from the traditional bilateral management model. In the modern chaos of information overload society needs to have not only free, clear and segregated media content available from a variety of devices but also to share their opinion with others.

Such demand was sensed by Arianna Huffington who created the whole media empire counting more than 100 million readers from all over the world. She has created a huge opinion-forming platform (The Huffington Post) which combines a news aggregator and blogging platform together to which you can add TV channels, magazines and e-books activity. Such combination of media content aggregator activity with bloggers platform activity can be defined as “huffinization”. Media content are created by the platform users and more than 30 000 unpaid bloggers that is allowed not only to ramp up profits but also stimulate the development of political and social events.

Convergence has contributed to placing some media contents on different electronic platforms. Bloggers and internet users have almost taken professional journalist’s place. The evolution has affected all branches of media sector, the citizen journalism has entered into the new media and social networks have become a source of information for many people. New models of media content management are primarily targeted at reducing costs and increasing profits and at splitting off from the traditional bilateral management model. In the modern chaos of information overload society needs to have not only free, clear and segregated media content available from a variety of devices but also to share their opinion with others.

Such demand was sensed by Arianna Huffington who created the whole media empire counting more than 100 million readers from all over the world. She has created a huge opinion-forming platform (The Huffington Post) which combines a news aggregator and blogging platform together to which you can add TV channels, magazines and e-books activity. Such combination of media content aggregator activity with bloggers platform activity can be defined as “huffinization”. Media content are created by the platform users and more than 30 000 unpaid bloggers that is allowed not only to ramp up profits but also stimulate the development of political and social events.

Słowa kluczowe

“huffinization”, media content, The Huffington Post, aggregation, bloggers

Bibliografia

Źródła tradycyjne:

Barland J., Innovation of New Revenue Streams in Digital Media. Journalism as Customer Relationship, Nordicom Review 2013, nr 34, Special Issue.

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Holiday R., Trust Me, I’m Lying: Confessions of a Media Manipulator, Penguin Group, New York 2013.

Kapuściński R., Autoportret reportera, Znak, Kraków 2003.

Kreft J., Za fasadą społeczności. Elementy zarządzania nowymi mediami. W luce stabilności – poszukiwanie modelu biznesu starych mediów w cyfrowym środowisku, Wydawnictwo Uniwersytetu Jagiellońskiego, Kraków 2015.

Rayport J.F., The truth about Internet business models – In the end, an e-business is just another business, „Strategy & Business” 1999, t. 16.

Źródła internetowe:

Bakker P., New journalism 3.0 – aggregation, content farms and Huffinization. The rise of low-pay and no-pay journalism, Hogeschool Utrecht, University of Amsterdam.

Novella S., Homeopathy Pseudoscience at the HuffPo, New England Skeptical Society, 2011.

Parikh M.D., Rahul K., The Huffington Post is crazy about your health. Why bogus treatments and crackpot medical theories dominate, The Internet Newspaper, Salon, 2009.

Peters J.W., Huffington Post Is Target of Suit on Behalf of Bloggers, 12.04.2011, http://mediadecoder.blogs.nytimes.com/2011/04/12/huffington-post-is-target-of-suit-on-behalf-of-bloggers/?_r=0.

Shapiro M., Six degrees of aggregation. How The Huffington Post ate the Internet, „Columbia Journalism Review”, http://www.cjr.org/cover_story/six_degrees_of_aggregation.php?page=all.

Romenesko J., National Writers Union, Guild drop Huffington Post boycott, 2011.

Wikimedia Foundation Report z grudnia 2010 roku; według danych comScore data for November, all Wikimedia Foundation Projects; http://meta.wikimedia.org/wiki/Wikimedia_Foundation_Report,_December_2010.

BBC News Business, http://www.bbc.co.uk/news/business.

Business Insider, http://www.businessinsider.com.

Business Wire, http://www.businesswire.com.

Encyclopædia Britannica, http://www.britannica.com.

Financial Times, http://www.ft.com.

Lenta.ru, http://lenta.ru.

Reuters, http://www.reuters.com.

The Beet TV, http://www.beet.tv.

The Guardian, http://www.theguardian.com.

The Huffington Post, http://www.huffingtonpost.com.

Informacje

Informacje: Zarządzanie Mediami, 2015, Tom 3, Numer 2, s. 121 - 132

DOI: https://doi.org/10.4467/23540214ZM.15.008.4312

Typ artykułu: Oryginalny artykuł naukowy

Tytuły:

Polski:

„Huffinizacja” treści medialnych

Angielski:

“Huffinization” of media content

Autorzy

Mariana Petrova

Uniwersytet Jagielloński w Krakowie, Polska, Gołębia 24, 31-007 Kraków

Publikacja: 05.02.2016

Status artykułu: Otwarte

Licencja: Żadna

Udział procentowy autorów:

Mariana Petrova (Autor) - 100%

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Języki publikacji:

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